Ambitious Strategy for ”itel” in Egypt: Local Manufacturing, New TVs, and Doubling Products by 2027
"itel," a subsidiary of Transsion Holdings, has revealed the highlights of its expansion plan in the Egyptian market. The strategy focuses on deepening local manufacturing, increasing investments, and diversifying its product portfolio, backed by annual growth rates ranging between 30% and 40%.
Prominent Presence at Cairo ICT and Local Phone Manufacturing
Abdelrahman Mohamed, Marketing Director at the company, stated that participating in the Cairo ICT 2026 exhibition reflects their commitment to direct engagement with consumers and business partners. He highlighted that "itel" has strengthened its position in the feature phone segment by manufacturing them locally in Egypt, demonstrating strong confidence in the national industry's capabilities.
2027 Plans: Entering the TV Market and Doubling Offerings
The company aims to double the volume of its products available in the Egyptian market by 2027. It is also looking to expand into manufacturing new categories of electronic and home appliances—led by televisions—to become a comprehensive and diversified player in the tech industry.
10 Years of Trust and Strategic After-Sales Partnership
The Marketing Director noted that the company’s nearly 10-year experience in Egypt has helped build a solid customer base, with return rates not exceeding 10%. To enhance after-sales support, "itel" smartphones come with a warranty from Raya, providing customers with higher trust and reliable maintenance.
