Orange Egypt’s Marwa Abdel Magid Brings Real-World PR Insights to Coventry University Students
Marwa Abdel Magid, Head of Public Relations and Corporate Social Responsibility at Orange Egypt, joined students at TKH Coventry School of Business for an industry discussion exploring how corporate communications, media relations, and event marketing shape the way businesses connect with their audiences.
The session, held on November 8, 2026, at The Knowledge Hub Universities (TKH), offered students a closer look at the work that takes place behind successful communications campaigns, from managing corporate reputation and engaging journalists to creating events that strengthen relationships between brands and their stakeholders.
Hosted under the theme "Inside PR & Event Marketing: Behind the Scenes, Beyond the Headlines," the event connected classroom learning with the practical demands of an industry where reputation, credibility, and effective communication increasingly influence business performance.
Why Corporate Reputation Matters
As companies navigate changing customer expectations and an increasingly fragmented media landscape, public relations has become far more than a channel for corporate announcements.
The discussion explored the broader responsibilities of communications teams, including building trust, maintaining media relationships, coordinating brand experiences, and responding to communication challenges.
Abdel Magid's participation brought a perspective from Egypt's telecommunications industry, where companies engage with millions of customers while managing relationships with regulators, business partners, media organizations, and local communities.
Bringing Industry Experience into the Classroom
For students considering careers in public relations and marketing, the session offered an opportunity to understand how communications strategies translate into day-to-day business activities.
The event also explored the planning and coordination behind major corporate events, highlighting the importance of clear messaging, stakeholder engagement, and collaboration across different teams.
Through her role at Orange Egypt, Abdel Magid represents an area of corporate leadership that combines public relations with social responsibility, two functions increasingly connected through the need to build meaningful and sustainable relationships with communities.
Bridging Education and Business
The event formed part of TKH Coventry School of Business's efforts to bring students closer to industry professionals and expose them to the skills and challenges they are likely to encounter after graduation.
By connecting academic learning with professional experience, such sessions help aspiring communications specialists develop a broader understanding of the industry and the role they can play in shaping how organizations communicate, build trust, and maintain their reputation.
