etisalat Business to Bring Al-Powered CRM to Businesses Across Egypt
etisalat business, a subsidiary of etisalat Egypt and a leading provider of integrated telecommunications and information technology solutions, today announced a collaboration with Salesforce, the world's #1 AI CRM, making etisalat business the first telecom operator in Egypt to offer Salesforce solutions. The partnership makes it easier for businesses of all sizes to access
Salesforce's Al-powered CRM applications through a single partner responsible for managing subscriptions, implementation, technical support, and ongoing optimization.
The agreement comes as part of etisalat business's strategy to expand its digital solutions for the business sector, combining the advanced capabilities of Salesforce's global platform with etisalat business's expertise in the Egyptian market. It is designed to help companies move from standalone digital tools to a connected ecosystem that supports business management, faster decision-making, and a deeper understanding of their customers.
As part of the collaboration, etisalat business will manage Salesforce subscriptions for its business customers, and lead implementation, technical support, and continuous updates. Businesses work with a single partner under one unified contract, from subscription through to implementation and day-to-day operation, rather than coordinating multiple providers.
The solutions offered through the partnership include Salesforce Pro Suite, which brings sales, service, and marketing capabilities together in one CRM, and Slack, the Al-powered platform for work, helping businesses manage customer relationships, organize operations, and benefit from data and artificial intelligence (Al).
Companies across sectors can choose the solutions and scope that fit their operations, and scale as they grow.
Through this relationship, etisalat business aims to simplify businesses' access to Salesforce technologies by combining global technology with local expertise, supporting companies in moving from using standalone digital solutions to a more integrated ecosystem that supports business management, decision-making, and understanding customer needs.
Commenting on the partnership, Sherif El Khouly, Chief Business Officer at etisalat Egypt, said: "This collaboration marks an important step in expanding the digital solutions we offer to businesses across Egypt. By combining Salesforce's global CRM expertise with etisalat business's local market knowledge, we are making advanced digital capabilities more accessible, helping businesses strengthen customer relationships, improve operations, and support sustainable growth."
Amr Fathy, Chief Technology and Information Officer at etisalat Egypt, said: "This collaboration is not limited to providing access to technology; it also empowers businesses to turn data and artificial intelligence into tangible value for their operations. By combining Salesforce's capabilities with our expertise in systems integration, implementation, and technical support, we help businesses integrate these solutions with their systems and processes, enhancing operational efficiency, improving customer experience, and supporting business growth."
For his part, Mohamed Al Kotani, Senior Vice President and General Manager, Middle East at Salesforce, said: "We are pleased to collaborate with etisalat business, whose strong presence and deep understanding of the Egyptian market make it the right partner to bring Salesforce solutions closer to businesses across Egypt. Egypt is one of the most promising markets in the region, and together we will help businesses harness CRM, data, and Al to build stronger customer relationships and achieve sustainable growth.
With a trusted local partner supporting them at every step, companies of every size can move faster from adopting technology to seeing real results."
The partnership reflects etisalat business's ongoing commitment to strengthening its role as a technology partner in Egypt's digital transformation ecosystem and expanding its portfolio of digital solutions for the business sector. Together, the two companies will help Egyptian businesses put emerging technologies such as Al to work, from first subscription to everyday operations.
