Axis Named Silver Sponsor for PAFIX 2026 to Boost Financial Inclusion and Digital Transformation in Egypt
Axis, a leading fintech and digital financial services solutions provider, announced its participation as a Silver Sponsor at the 13th edition of the Digital Payments and Financial Inclusion Exhibition and Conference (PAFIX 2026). Held under the auspices of the Central Bank of Egypt, the event takes place as part of the 30th edition of the Cairo International Technology Exhibition and Conference (Cairo ICT 2026), scheduled for November 7–10 at the Egypt International Exhibition Center (EIEC) in New Cairo.
Strengthening Presence and Advancing Financial Inclusion
Through its participation in this prominent regional event, Axis aims to solidify its position among major banking institutions and fintech companies. The company seeks to highlight its innovative, smart solutions designed to simplify payment and savings processes, driving economic growth for both businesses and individuals.
Axis will also present new insights into leveraging advanced digital applications to deliver flexible and secure financial services to broader segments of the population, accelerating digital transformation and deepening financial inclusion across the Egyptian market.
Strategic Partnerships and Support for the Digital Economy
Axis’s Silver Sponsorship underscores its key role in advancing the e-payment ecosystem and meeting the growing demands of the financial sector. The conference provides a vital platform to showcase the latest technological innovations and build strategic partnerships with key industry stakeholders, bolstering daily transaction efficiency and supporting national efforts toward a fully integrated digital economy.
Cairo ICT 2026 Theme: "AI in Action"
The 30th anniversary edition of Cairo ICT 2026 convenes under the theme "AI in Action," sponsored by Eng. Raafat Hendy, Minister of Communications and Information Technology. The event is organized by Trade Fairs International in partnership with United Media Services, with active participation from the Ministries of Foreign Affairs, Health and Population, Civil Aviation, and Education.
The opening session features a high-level ministerial summit titled "AI in Action: From Success Stories to Nationwide Impact," bringing together the Minister of Communications alongside ministers of Investment, Water Resources and Irrigation, Electricity and Renewable Energy, Finance, and Justice.
The exhibition attracts official delegations and participants from Saudi Arabia, the UAE, China, Sudan, Togo, and Rwanda, as well as global and local tech leaders, to explore real-world applications of AI across telecommunications, banking, healthcare, education, energy, and government services.
Osama Kamal, Chairman of Trade Fairs International, emphasized that this milestone edition—marking 30 years of Cairo ICT—focuses on aligning innovation with market needs and converting AI applications into practical solutions that enhance productivity and foster economic growth.