Majid Al Futtaim and Saudi German Hospital Launch Breast Cancer Awareness Initiative at City Centre
In conjunction with "Pink October," the global Breast Cancer Awareness Month, Majid Al Futtaim—the leading pioneer in shopping malls, integrated communities, retail, and leisure across the Middle East, Africa, and Asia—launched a comprehensive community health initiative in collaboration with Saudi German Hospital to highlight the importance of early detection and preventive care.
An Interactive Experience Combining Education and Screenings
The activities kicked off at City Centre Alexandria on October 19–20, before continuing their journey at City Centre Almaza on October 22–23. The hallways of the shopping destinations were transformed into interactive platforms, welcoming visitors with dedicated awareness booths.
The initiative saw remarkable engagement with the educational "Spin the Wheel" activity. Upon registration, participants were invited to answer educational questions about prevention methods and the importance of regular check-ups, receiving discounted mammogram and ultrasound screening vouchers at Saudi German Hospital.
Free Health Services for All Visitors
Beyond breast cancer awareness, the initiative was keen on offering comprehensive health services to the public. Visitors were given the opportunity to undergo complimentary medical checks for blood pressure and blood sugar levels, allowing them to monitor their key health indicators in a comfortable and engaging community environment.
A Strategic Vision to Support Community Health
In this context, Rasha Azab, Managing Director of Shopping Malls at Majid Al Futtaim Properties (Egypt and Lebanon), emphasized that this initiative stems from the organization's commitment to social responsibility, stating:
"At Majid Al Futtaim, our role extends beyond offering exceptional shopping and leisure experiences to making a tangible positive impact on the lives of the communities we serve. Welcoming thousands of visitors daily gives us a unique opportunity to bring awareness and preventive care services directly to the public alongside success partners like Saudi German Hospital, aligning with our vision to create great moments for everyone, every day."
Continuous Giving and Tangible Social Impact
This initiative builds on Majid Al Futtaim’s rich track record of supporting community and humanitarian efforts in Egypt. Earlier this year, the company launched several charitable campaigns, including:
Ramadan Campaigns: Distributing 1,600 Ramadan food boxes to mall staff, providing 750 hot meals to vulnerable communities in partnership with the 180 Degrees Foundation, and donating over 200 Eid clothing kits in collaboration with the Egyptian Clothing Bank.
Orphans’ Day Activities: Hosting hundreds of children across its malls in Egypt to offer specially curated entertainment experiences, meals, clothing, and gifts in partnership with local NGOs and retail partners.
These ongoing initiatives demonstrate how Majid Al Futtaim leverages its destinations and strategic partnerships to move beyond traditional retail, driving positive and sustainable social impact.