Partnership Between ABE and Visa to Launch Visa Platinum Debit Card
As part of its strategy to enhance its banking products and diversify its services portfolio, the Agricultural Bank of Egypt (ABE), in collaboration with global digital payments leader Visa, announced the launch of the Visa Platinum Debit Card, targeting new customer segments, particularly high-net-worth clients.
This step reflects the bank’s commitment to upgrading its product offerings and delivering tailored services that meet the expectations of this segment, leveraging Visa’s advanced technologies and global digital solutions.
Meeting Customer Needs and Boosting Retail Banking
Mohamed Sweify, Head of Retail Banking and Digital Services Group at ABE, highlighted the bank’s dedication to providing products aligned with evolving customer demands. He noted that launching the Visa Platinum card forms a key pillar of ABE’s expansion and diversification strategy, backed by solid partnerships with global entities.
Supporting the Digital Payments Ecosystem
For her part, Malak El Baba, Vice President and General Manager for Visa in Egypt, Libya, and Sudan, stated that this partnership underscores Visa's commitment to delivering secure, innovative payment solutions that advance Egypt’s digital payments ecosystem while providing Visa Platinum cardholders with a world-class payment experience and exclusive benefits locally and internationally.
ABE will issue the new card within its banking portfolio, while Visa will serve as the global technology partner providing the necessary digital payment infrastructure.
About the Agricultural Bank of Egypt
The Agricultural Bank of Egypt is one of the oldest specialized financial institutions in Egypt and the Middle East. Since its establishment in 1930, ABE has played a pivotal role in supporting and financing the agricultural and rural sectors to drive economic growth and food security. Operating as a state-owned joint-stock company, ABE provides comprehensive financing solutions through an extensive network of over 1,100 branches and advanced storage infrastructure spanning across Egypt.