TradeLine and Auto Pulse Launch the World’s First AI-Powered ”Smartwatch for Cars” in Egypt
In a significant boost for local technological innovation, TradeLine—Egypt’s leading Apple Premium Reseller—has announced a strategic partnership agreement with Auto Pulse, an AI-driven automotive technology company, to officially offer the "Auto Pulse" device, app subscriptions, and services exclusively across TradeLine’s retail network.
The signing ceremony was attended by executive leadership from both companies. Representing TradeLine were Mohamed Medhat, Managing Director, and Mostafa Medhat, Head of Business Development. Representing Auto Pulse were co-founders Youssef Sabek (CEO), Mohamed El Feky (COO), and Kamal Nassar (CTO).
Phased Rollout Starting Across Greater Cairo
The agreement outlines a phased retail distribution strategy, initially launching the device across 13 TradeLine branches in Greater Cairo. Over the next six months, distribution will expand to 30 locations, encompassing all TradeLine stores and the XPRS retail network.
This milestone reflects TradeLine’s ongoing commitment to expanding its range of advanced tech solutions, offering innovative products that keep pace with rapid developments in AI, and supporting promising Egyptian tech innovations.
Innovative Egyptian Technology Reading Vehicle "Vitals"
Developed entirely by Egyptian engineers, Auto Pulse is introduced as the world’s first "smartwatch for cars." Operating on a principle similar to fitness and health smartwatches that track human vital signs, the device plugs directly into the onboard diagnostics (OBD) port located beneath the dashboard to read real-time vehicle vitals straight from the car's main computer.
Leveraging artificial intelligence, the Auto Pulse app processes data instantly to deliver proactive, interactive alerts to the driver’s smartphone rather than waiting for traditional dashboard warning lights to appear. Key features include:
Predictive Fault Detection: Early warning alerts for engine and electrical system issues before failures occur.
Live Monitoring: Real-time, precise readings of battery health and engine temperatures.
Cost & Driving Management: Fuel efficiency analysis per trip alongside driver behavior scoring to maximize safety and reduce fuel consumption.
Smart Maintenance: Automated routine maintenance reminders based on actual vehicle condition rather than mileage alone.
Seamless iPhone Integration and Regional Expansion
The device is compatible with over 95% of cars manufactured since 2005 and offers seamless integration with iPhones via iOS, making it an ideal technology fit for TradeLine’s customer base.
Auto Pulse is currently experiencing rapid growth in both Egypt and the UAE, serving hundreds of individual B2C private vehicle owners as well as major commercial transportation, logistics, and corporate fleets across the region. The official public launch event is scheduled for the first week of November 2026, where attendees can experience live demos, purchase the device, and activate subscriptions on-site.
