Etisalat Egypt Welcomes Golden Jubilee with 4 Growth Pillars and Restores Its Historic Brand Identity
Etisalat Group has embarked on a new strategic transformation coinciding with its 50th anniversary. Ahmed Yehia, Chief Fintech and Digital Officer at Etisalat Egypt, announced the company's future strategy, which centers on expansion across four vital sectors.
4 Core Pillars Driving Future Growth
Yehia explained that the company's roadmap relies on fostering integration across four fundamental areas: telecommunications, artificial intelligence, fintech, and digital services. These pillars will operate as an interconnected ecosystem, mutually supporting business expansion and leveraging modern technological advancements.
Return to the Historic "Etisalat" Brand During the Golden Jubilee
Marking half a century since its founding in 1976, the group officially announced a return to its historic commercial identity, "Etisalat," replacing "e&," which was launched in February 2022. This shift extends to the Egyptian market, where "e& Egypt" has updated its logo across all digital platforms and official communications to the restored "etisalat" brand.
Organizational Agility and Adapting to Tech Shift
Yehia noted that his nearly 10-year journey at Etisalat Egypt has proven that change is the only constant in the tech and telecom sector. He emphasized that the company has successfully sustained a culture of continuous evolution over the past two decades—adopting innovative technologies to enhance customer engagement—and highlighted that reaching the 50-year milestone opens fresh horizons for renewal and growth in the AI era.