Amer Group Targets Up to EGP 10 Billion in Sales From 4,000 New Porto Sokhna Units
Amer Group is targeting between EGP 8 billion and EGP 10 billion in sales from 4,000 new residential and tourism units at its Polotano development in Porto Sokhna, as the group begins a six-to-seven-year expansion designed to extend activity at the Red Sea destination beyond the traditional summer season.
The new units will be developed in two phases of 2,000 units each, with the first phase expected to take between three and four years to complete and deliver, according to Mohamed El-Saeed Selim, Chairman of Amer Group subsidiary Tropi 2 for Tourism Development.
The expansion builds on approximately 6,500 units developed during earlier phases at an investment cost of around EGP 4 billion based on prices at the time of construction.
But the next phase is not limited to adding more homes. Amer Group is combining new residential inventory with hotels, wellness facilities, winter water attractions, retail and sports infrastructure in an attempt to create demand throughout the year.
4,000 Units Planned Over Seven Years
Polotano’s 4,000 new units will be delivered progressively over a development period estimated at six to seven years.
The first 2,000-unit phase will take around three to four years, including construction and delivery, before development moves further into the second phase.
The residential mix will include one- and two-bedroom apartments, while buyers will have the option of combining units to create larger homes with three or more bedrooms.
At the upper end of Amer Group’s EGP 8 billion to EGP 10 billion sales target, the 4,000-unit pipeline implies an average sales value of around EGP 2.5 million per unit, although actual prices will vary depending on size, location and configuration.
Porto Sokhna Expansion Moves Higher Into the Mountains
The project is using Ain Sokhna’s mountainous terrain as a central part of its master plan.
New buildings will be distributed across three stepped elevations at approximately 170, 180 and 190 meters above sea level, with the positioning designed to preserve sea views and reduce obstruction between buildings.
Selim said oval building designs are also being used to maximize the advantages of the site while improving privacy between units.
Preparing the higher elevations has required significant infrastructure work.
The developer has reshaped sections of the mountain and constructed a road approximately 1.5 kilometers long, climbing from sea level to an elevation of 170 meters and connecting the new development areas with the wider Porto Sokhna destination.
Excavation, filling and road formation took approximately three months.
The latest expansion continues a development process that began at Porto Sokhna in 2005 and has gradually moved from areas close to sea level toward mountain locations reaching approximately 270 meters.
Winter Beach Strategy Targets Year-Round Demand
A major part of the new investment is designed to tackle one of the structural challenges facing coastal real estate: seasonality.
Polotano will include a 9,000-square-meter water zone featuring swimming pools and a Lazy River.
A separate 3,500-square-meter Winter Beach will offer water and beach-related activities between October and May, alongside covered swimming pools and an aqua park.
Selim said the facilities are intended to maintain leisure activity during the winter months and reduce dependence on summer occupancy.
The strategy effectively attempts to reposition the development from a seasonal second-home destination toward a resort capable of supporting residential, hospitality and entertainment activity throughout more of the year.
Hotels and Wellness Add Another Layer
Hospitality is also being expanded as part of the new development phase.
Plans include a 200-room hotel as well as a dedicated wellness hotel at a higher mountain elevation, supported by spa facilities, gyms and restaurants.
The wellness component adds another potential demand segment beyond conventional holiday-home buyers, particularly as resort developers increasingly incorporate health, recovery and longer-stay experiences into their projects.
Commercial facilities will include a center with more than 150 restaurants and retail outlets, as well as a cinema, bowling venue and supermarket or hypermarket.
Polo, Padel and a 1.5-Kilometer Zip Line
Amer Group is also expanding the range of sports and entertainment facilities available within the destination.
Plans include an equestrian school, polo field, six padel courts and multi-purpose five-a-side pitches across an area of approximately 45,000 square meters, alongside a golf facility covering around 6,500 square meters.
Other planned attractions include safari experiences and beach activities, as well as a 1.5-kilometer zip line.
A cable car extending approximately two kilometers on a round-trip basis will connect different parts of the development, including the Polo Land area.
Around 3,000 workers are currently involved in construction, according to Selim, while the operating ecosystem includes maintenance, cleaning and medical services alongside residential, tourism, entertainment, sports and hospitality facilities.
From Selling Coastal Homes to Building a Year-Round Destination
The EGP 8 billion to EGP 10 billion sales target makes the 4,000-unit expansion significant in its own right, but the wider strategy goes beyond increasing Porto Sokhna’s residential inventory.
By combining mountain development with winter water attractions, hotels, wellness, sports, retail and new transport infrastructure, Amer Group is trying to increase the number of reasons owners and visitors use the destination outside peak summer periods.
That matters commercially because extending the operating season can support restaurants, retail, hotels and other services that struggle when occupancy is concentrated into a few months.
For Amer Group, the next phase of Porto Sokhna is therefore not simply about selling another 4,000 units. The larger test is whether Polotano can turn a traditionally seasonal Red Sea property destination into a more active year-round residential and tourism ecosystem.