Ezz Elarab Star Opens Third ”Smart” Branch in ”Discovery 5” to Expand Local Footprint
Ezz Elarab Star has inaugurated its new branch for the "Smart" brand in "Discovery 5," as part of its geographical expansion plan to enhance the brand's reach in the Egyptian market. The new facility marks the third Smart branch since the brand recently commenced operations in Egypt.
Fatma Abdel Hafeez, General Manager of Smart Egypt at Ezz Elarab Star, stated that the opening of the new branch aligns with the company’s strategy to expand the brand's geographical footprint and reach the largest possible customer base. This is being achieved by strengthening its network of branches and service centers to cater to local market needs.
She explained that Smart has successfully solidified its presence in the Egyptian market over the recent period, driven by the rollout of several new models that have been well-received by customers. This success is further supported by the policies, plans, and marketing programs designed to back the brand and enhance its competitiveness.
Abdel Hafeez added that Ezz Elarab Star's strategy is not limited to expanding its showrooms; it extends to providing a comprehensive ecosystem of after-sales and maintenance services. This ensures an integrated customer experience and supports the continuous growth of the brand in the Egyptian market.
She emphasized that the company continues to work on developing the Smart network in Egypt in tandem with executing its marketing and operational plans, which contributes to bolstering the brand's presence and elevating customer engagement levels across various regions.