ADCB Launches ”TouchPoints Flex” Digital Card Powered by UAE”s ”Jaywan” Domestic Scheme
Abu Dhabi Commercial Bank (ADCB) has announced the launch of the "TouchPoints Flex" card, a first-of-its-kind digital innovation enabled by "Jaywan," the UAE’s domestic payment card scheme. The launch highlights Jaywan’s advanced vision for the future of national payments, providing a sophisticated infrastructure that empowers financial institutions like ADCB to move beyond traditional models and pioneer localized solutions that deliver tangible value to consumers.
"TouchPoints Flex" serves as a practical application of these capabilities, transforming the traditional rewards experience into a highly flexible and instantaneous digital payment mechanism. The innovation grants a new dimension to reward balances by converting them into immediate purchasing power via a digital card, allowing customers to use their points directly for transactions at retail merchants across the UAE.
Bypassing Traditional Redemption Limits
Unlike conventional reward programs, which are often restricted to a limited network of participating merchants or require an underlying credit or debit card to complete a transaction, "TouchPoints Flex" enables users to settle purchases directly using their "TouchPoints" balance through an instant digital card. This bypasses the traditional redemption concept, allowing customers to utilize their rewards as an immediate payment method anytime and anywhere within the country.
A Quantum Leap in Customer Experience
The card’s introduction marks a significant leap in customer banking and reward experiences, aligning with modern consumer demands for frictionless, instant benefits and a fully integrated payment journey. "TouchPoints" is widely recognized as one of the premier banking loyalty programs in the UAE, allowing clients to earn points across a vast array of merchants and through various banking activities, including routine payments, card spending, savings, and investments.
Customers can instantly issue and activate the "TouchPoints Flex" card via the ADCB mobile banking application, seamlessly adding it to their preferred digital wallets to begin funding daily purchases nationwide.
This launch establishes a paradigm shift in loyalty programs, transitioning rewards from a supplementary perk into a core component of the banking experience. It enhances the intrinsic value of points, closely aligning them with daily financial needs and modern lifestyle demands, and underscores ADCB's ongoing commitment to developing forward-looking financial solutions in the UAE.