Egypt’s E-Commerce Market Projected to Double to $202 Million by 2034 Driven by Digital Adoption
Egypt’s e-commerce market is poised to nearly double over the next decade, with projections indicating a surge in valuation from $101.6 million in 2025 to $202.1 million by 2034. According to market research firm IMARC Group, the sector is forecast to expand at a compound annual growth rate (CAGR) of 7.70% between 2026 and 2034, fueled by evolving consumer behaviors, deepening internet penetration, and the rapid rise of social commerce platforms.
Digital Infrastructure and Social Commerce
The market's expansion is fundamentally anchored by Egypt's widening digital footprint. As of January 2024, the country recorded 82.01 million internet users—a 1.6% year-over-year increase—bringing the national internet penetration rate to 72.2%.
Social media networks have transitioned from supplementary marketing channels to direct sales engines, allowing brands to shorten the gap between product discovery and purchasing. Data from May 2024 highlights the dominance of specific networks in Egypt's social commerce landscape:
Social Media PlatformMarket Share (May 2024)
Facebook71.39%
Instagram12.99%
YouTube8.35%
X (Twitter)4.44%
Pinterest1.57%
Payment Shifts and B2B Infrastructure
The retail landscape is experiencing a structural shift in payment preferences. Historically dominated by Cash on Delivery (COD) due to consumer security concerns, the market is rapidly pivoting toward e-wallets and digital payments, supported by government-led financial inclusion initiatives.
This transition is being reinforced by corporate investments aimed at strengthening both consumer and business-to-business (B2B) digital trade ecosystems:
B2B Platform Expansion: In January 2024, TijaraHub launched as a specialized B2B e-commerce platform onboarding products from over 300 Egyptian factories across food, textiles, and household goods. The platform aims to connect 1,000 local manufacturers to corporate buyers by year-end.
Fintech Integration: In August 2023, AiBANK partnered with Visa to roll out advanced electronic payment solutions, addressing the growing consumer and merchant demand for secure, cashless transaction infrastructure.
Geographically, while Greater Cairo, Alexandria, the Suez Canal, and the Delta remain the primary hubs for digital trade, expanding mobile infrastructure is steadily unlocking new consumer segments outside major urban centers, diversifying the reach of local and international retailers.