e& UAE Launches ”Business Pro AI” Package Bundling Broadband and Microsoft Copilot for SMEs
e& UAE announced on Monday the launch of its new "Business Pro AI" package, designed to integrate high-speed broadband capabilities with advanced artificial intelligence by bundling Microsoft Copilot for small and medium-sized enterprises (SMEs).
The all-in-one subscription combines fiber-optic business internet, digital productivity tools, and enterprise-grade AI into a single simplified billing structure. Essam Mahmoud, Senior Vice President of SME Sales and Marketing at e& UAE, emphasized that while SMEs are pivotal to the UAE economy, many face cost and implementation barriers when adopting advanced AI. By including Microsoft Copilot at no additional cost alongside higher broadband speeds, e& UAE aims to make AI-driven productivity more accessible and flexible.
The bundled solution alleviates the burden of fragmented software licensing and managing multiple vendors, offering growing businesses an immediate pathway to automate routine tasks and enhance operational efficiency.
'Business Pro AI' Package Snapshot
The table below outlines the core features and strategic details of the newly launched offering:
Feature / DimensionSpecifications & Market Value
Product NameBusiness Pro AI
Target AudienceSmall and Medium-sized Enterprises (SMEs) in the UAE
Core OfferingHigh-speed fiber broadband paired with digital productivity tools
AI IntegrationMicrosoft Copilot included at no additional cost
Billing StructureUnified solution: one provider, one subscription, one monthly bill
Key AI CapabilitiesAutomating routine tasks, drafting emails, analyzing data, and content creation
Strategic & Market Highlights
Removing Financial Barriers: By embedding enterprise AI into standard connectivity packages, e& UAE eliminates the heavy recurring costs and software licensing fees that typically deter growing businesses from adopting cutting-edge technology.
UAE's Global AI Leadership: The launch aligns with the UAE's aggressive AI adoption trends. According to a recent Microsoft report, 70.1% of the UAE's working-age population currently utilizes generative AI—the highest adoption rate globally.
Operational Scalability: The suite allows resource-constrained SMEs to shift time and effort away from time-consuming administrative workflows, freeing up capital and human resources for strategic growth, client engagement, and scaling operations.