Minister of Industry Honors EL Zenouki Electrical Appliances as “Touch” Products Receive Quality Mark, Energy Efficiency and Environmental Performance Certifications
Eng. Khaled Hashem, Minister of Industry, honored El Zenouki Electrical Appliances among 10 companies recognized with Quality Mark, Energy Efficiency and Environmental Performance certifications from the Egyptian Organization for Standardization and Quality (EOS), during his visit to the organization’s headquarters.
The recognition comes as part of the Ministry’s ongoing efforts to support local industry, raise quality standards, and enhance the efficiency and competitiveness of Egyptian products.
El Zenouki Electrical Appliances was recognized for its Touch products, reflecting the company’s continued commitment to applying the latest technical standards across its manufacturing processes and developing products that respond to the evolving needs of Egyptian consumers.
As part of the recognition, Touch received an Energy Efficiency Certificate for its instant water heaters, highlighting the brand’s focus on combining quality, performance and efficient energy consumption while meeting approved technical and safety standards. The certification further strengthens the competitiveness of Touch products and reinforces the brand’s commitment to delivering practical and reliable solutions for Egyptian consumers.
Mohamed El Zenouki, Founder and Chairman of El Zenouki Electrical Appliances, said:“We are very proud to have our Touch products recognized by the Ministry of Industry and the Egyptian Organization for Standardization and Quality. This recognition reflects our ongoing commitment to delivering products that meet high standards of quality and efficiency, while continuing to invest in technology and innovation to keep pace with the changing needs of Egyptian consumers.”
El Zenouki added: “Since launching Touch, we have focused on making quality, innovation and efficiency at the heart of the brand. This approach is reflected in the growing range of Touch products and their ability to compete in the Egyptian market. We continue to improve our products, enhance their performance, adopt the latest manufacturing technologies, and work with high-quality raw materials to deliver real value to consumers.”
He further noted that the Energy Efficiency Certificate awarded to Touch instant water heaters is an important recognition of the company’s efforts to develop more energy-efficient products without compromising on quality, safety or performance.
Touch remains a key pillar of El Zenouki Electrical Appliances’ growth strategy, with the company continuing to expand and develop the brand’s product portfolio in line with market trends and changing consumer preferences. The brand’s approach focuses on bringing together practical design, modern technology, operational efficiency and dependable quality.
Looking ahead, El Zenouki Electrical Appliances will continue investing in the development of its production lines, strengthening its manufacturing capabilities and adopting advanced quality-control systems. These efforts are expected to further enhance the specifications and competitiveness of Touch products, strengthen the brand’s presence in the Egyptian market, and support the company’s ambitions for further expansion across regional and African markets.
Established in 1964, El Zenouki has more than six decades of experience in manufacturing cookware, electrical and home appliances. Throughout its history, the company has built its growth strategy around continuous development, investment in modern production technologies, advanced quality-control systems, and the use of high-quality raw materials in cooperation with leading international specialized companies.
Over the years, El Zenouki Electrical Appliances has continued to upgrade its manufacturing capabilities and production lines while expanding its operations in Egypt and international markets. This ongoing development has helped strengthen the company’s position in the electrical and home appliances sector and support the growing presence of Touch products across regional and African markets.
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About El Zenouki Electrical Appliances
Since its establishment in 1964, El Zenouki has grown into a leading manufacturing company specializing in cookware products alongside electrical home appliances. Over the decades, what began as a modest factory for aluminum cookware has grown into large, multi-unit manufacturing facilities with a vertically integrated business unit, handling both the production and distribution of products
El Zenouki produces a rich variety of cookware products ranging from aluminum, ceramic, granite, Teflon-coated non-stick cookware and stainless steel, operating under a range of established and reputable brands in the Egyptian and Middle Eastern markets
As pioneers in this industry in the Middle East and North Africa region, we have dedicated ourselves to providing smart, durable, safe-to-use and modern cookware solutions, through attention to detail and the application of the highest quality standards
On the other hand, we have always valued and appreciated our greatest asset, our community, and placed its overall health and well-being at the forefront of our key social responsibilities.