Madinet Masr Reports Record EGP 27.2 Billion in H1 2026 Sales, Deliveries Surge 130%
Madinet Masr has announced a robust sales performance for the first half of 2026, recording a new all-time high of EGP 27.2 billion in new sales. This represents a solid 16.5% increase compared to the same period last year, reflecting the company's sustained growth momentum and the strong market demand for its projects.
Operational Highlights: Sales and Deliveries
Driven by high consumer demand, Madinet Masr's operational metrics witnessed significant year-on-year growth during the first six months of 2026:
Units Sold: The company successfully sold over 2,900 units, achieving a growth rate exceeding 71% compared to H1 2025.
Unit Deliveries: Handed over 1,200 units to clients, up from 521 units in the previous year. This remarkable 130% surge in deliveries highlights the company's strict adherence to project timelines and its ability to consistently fulfill customer expectations.
The developer noted that this performance reinforces its market position and validates its expansion strategy, which focuses on land bank development, project diversification, and building integrated urban communities in highly strategic locations.
Executive Leadership Insights
Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on the half-year results, emphasizing the ongoing trust clients place in the brand:
"The 16.5% year-on-year growth reflects the continuous trust of our clients, the dedication of our team, and the strong growth trajectory that Madinet Masr is achieving. These results represent a new milestone in the company's growth journey and reinforce our leading position in the Egyptian real estate development market."
Sallam added that the company remains highly focused on expanding its land portfolio, diversifying its offerings, and pioneering innovative real estate solutions. "Drawing on a legacy that spans over 67 years, we remain committed to applying the highest standards of quality, efficiency, and executional excellence across all our projects," he stated.
Strong Demand Across Key Projects and New Launches
Madinet Masr’s growth strategy continues to drive robust demand across its flagship developments, which include:
Taj City
Sarai
Butterfly (Mostakbal City)
Talala (New Heliopolis City)
These communities continue to attract strong buyer interest, underscoring the appeal and premium quality of the company’s strategically located urban developments.
In addition to its residential success, Madinet Masr recently expanded its commercial portfolio with the launch of "Day 2 Night", an integrated commercial complex located within the Sarai project. This new launch aims to promote the concept of smart business environments in New Cairo, further diversifying the company’s portfolio of residential, commercial, and mixed-use developments.