Yango Ventures Invests in Egyptian E-Commerce Startup Fincart’s $2.8 Million Seed Round
UAE-headquartered global technology firm Yango Group has announced an investment in Egyptian e-commerce operational platform Fincart through its investment arm, Yango Ventures. The capital infusion forms part of a $2.8 million Seed funding round designed to accelerate product development, expand the workforce, and support geographic expansion across the Middle East, North Africa, and sub-Saharan Africa.
The investment reflects Yango's broader strategy to support early-stage startups building critical digital infrastructure that helps small and medium-sized enterprises (SMEs) improve operational efficiency in high-growth markets.
AI-Driven E-Commerce Infrastructure
Founded in Egypt, Fincart initially operated as an intermediary linking online merchants with last-mile delivery providers. It has since scaled into an AI-powered operational platform integrated with more than 40 shipping carriers, enabling merchants to manage fulfillment, track deliveries, settle cash payments, access short-term financing, and streamline customer communications through a unified system.
Merchant Footprint: Currently serves over 450 merchants and enterprise clients.
Delivered Value: Facilitated the delivery of merchandise valued at nearly EGP 1 billion (~$20 million).
Expansion Plans and Leadership Statements
Fincart intends to deploy the new capital to refine its product suite, expand its team, establish new commercial partnerships, and prepare for entry into additional African and Middle Eastern markets.
Daniel Shuleyko, CEO of Yango Group, noted that small businesses grow faster when technology removes operational bottlenecks, highlighting Fincart's capacity to simplify logistics and offer integrated financial and operational tools.
Mostafa El Masry, Co-founder and CEO of Fincart, stated:
"Our partnership with Yango represents a major milestone in our journey, supporting our vision to serve as the core operational infrastructure for e-commerce across Africa."
About Yango Ventures
Yango Ventures operates a $20 million fund focused on backing promising startups across MENA, APAC, Sub-Saharan Africa, and Latin America. In addition to growth capital, the fund provides portfolio companies with technical expertise from Yango Group across FinTech, e-commerce, smart mobility, and artificial intelligence to build scalable business models.