Infobip Report: AI-Powered Fraud Surges 77% as Organizations Accelerate Smart Defensive Tech Adoption
A new study conducted by Infobip, the global AI-powered cloud communications platform, has revealed a notable escalation in AI-driven fraud operations, running parallel to the growing capabilities of organizations to counter these advanced threats.
Based on the analysis of billions of interactions globally, the Infobip Fraud and Security Report 2026 highlights a year characterized by contrasting shifts. The industry recorded unprecedented levels of intercepted fraud attempts, alongside a rapid expansion in the deployment of smart, AI-backed defensive solutions.
The AI Arms Race in Cybersecurity
The report reveals that fraudsters are increasingly leveraging artificial intelligence to scale and heavily personalize their scam messages. This tactical shift has led to a massive 77% surge in detected threats.
Conversely, organizations are accelerating their adoption of more sophisticated, adaptive security solutions to keep pace with the evolving threat landscape. The data reflects a strong industry pivot toward an "AI-first" defensive approach.
Key Year-on-Year Growth Metrics:
Security & Threat MetricYoY Growth
Detected Fraudulent Threats+ 77%
AI-Powered Fraud Detection Adoption+ 71%
Pattern-Based Detection Adoption+ 105%
Industry Implementation: The NEXT Case Study
The report underscores the growing operational impact of proactive security frameworks. NEXT, a leading fashion retailer in the United Kingdom, serves as a prime example. The retailer relies on Infobip’s Signals—an advanced solution powered by AI and machine learning—designed to monitor and neutralize abnormal spikes in communication traffic, thereby shielding customers from coordinated fraud attempts.
"As digital engagement continues to grow, ensuring secure and reliable communication with customers is more critical than ever. By integrating Infobip’s Signals solution, we have enhanced our ability to detect fraudulent activities and deliver trusted communication experiences at scale. AI-powered protection has become an essential element in building customer trust within an increasingly complex threat environment."
— Raz Razaq, Head of Customer Experience Communication Technologies at NEXT.