Mostafa Ismail Hassan Appointed CEO of Egypt’s MSMEDA, Succeeding Basel Rahmy
Mostafa Ismail Hassan has officially assumed his role as the new Chief Executive Officer of Egypt’s Micro, Small, and Medium Enterprises Development Agency (MSMEDA), following a decree issued by Prime Minister Dr. Moustafa Madbouly.
The transition was finalized during a handover meeting with the Senior Management Committee, attended by outgoing CEO Basel Rahmy and senior agency leadership. During the meeting, officials reviewed ongoing developmental programs, economic initiatives, and recent achievements within the small business and entrepreneurship sectors.
Strategic Priorities and Digital Transformation
Outlining his vision for the upcoming phase, Hassan emphasized plans to modernize internal workflows, elevate service efficiency, and leverage modern digital technology to streamline administrative procedures for citizens and entrepreneurs across all Egyptian governorates.
"The upcoming stage will focus on continuing to execute the directives of the Prime Minister and the agency's board, advancing MSMEDA's strategic mandate as a primary driver of economic growth, job creation, and sustainable development." — Mostafa Ismail Hassan, CEO of MSMEDA.
Core Objectives for the Next Phase
To expand MSMEDA's impact on the national economy, the new leadership highlighted several key strategic pillars:
Inter-Agency Synergy: Strengthening collaboration and coordination with ministries, government bodies, financial institutions, and international development partners to maximize the reach of SME initiatives.
Entrepreneurial Support: Providing comprehensive technical assistance, business consultation, and specialized training to empower innovators and start-ups.
Investment Climate: Cultivating a more attractive ecosystem for micro, small, and medium investments to foster sustainable and decent employment opportunities.
Handover Ceremony
Hassan expressed deep appreciation for Basel Rahmy’s contributions during his tenure, commending the agency's leadership and staff for their dedication to advancing Egypt's economic development agenda. On behalf of MSMEDA personnel, Hassan presented Rahmy with a commemorative shield in recognition of his service.
In response, Rahmy congratulated his successor, expressing full confidence in Hassan's ability to build upon the agency’s historical achievements and continue driving Egypt’s economic and developmental goals forward.