B.TECH Expands After-Sales Strategy with New ‘TECH CARE’ Service Ecosystem
B.TECH is broadening its customer experience strategy with the launch of TECH CARE, a comprehensive after-sales service platform designed to strengthen customer support beyond the point of purchase and reinforce its position in Egypt's consumer electronics retail market.
The initiative reflects the retailer's growing focus on customer retention through value-added services, as competition in the electronics sector increasingly shifts from pricing to long-term customer engagement and after-sales support.
TECH CARE brings together a range of services under one umbrella, including product protection plans, maintenance services, smartphone wrapping, laptop repairs, installation and setup for televisions and electronic devices, as well as preventive maintenance for air conditioners.
The platform also introduces practical services aimed at improving convenience, including temporary storage of purchased products until customers are ready to receive them, alongside express delivery through B.TECH's nationwide network of more than 70 stores.
According to the company, the new ecosystem is built around analyzing customer behavior and feedback to deliver more personalized services and improve every stage of the ownership experience, from product selection to maintenance and technical support.
"Our relationship with customers doesn't end at the checkout," said Dr. Mahmoud Khattab, Chairman and CEO of B.TECH. "We continue to invest in services that simplify ownership, address evolving customer needs, and deliver value throughout the lifecycle of every product."
Khattab added that TECH CARE represents another step in B.TECH's broader strategy of expanding beyond traditional retail by offering integrated solutions that strengthen customer loyalty while enhancing the overall ownership experience.
As Egypt's consumer electronics market continues to evolve, retailers are increasingly investing in after-sales capabilities as a key differentiator. Through TECH CARE, B.TECH aims to position itself not only as a retailer but also as a long-term service partner, supporting customers throughout the lifetime of their devices.