Finance Minister Urges Customer-Centric Focus and AI Adoption in Egypt”s Tax Systems
Ibrahim Sarhan, Chairman and Managing Director of "e-finance for Digital and Financial Investments," affirmed that the company is deploying its full technical and technological capabilities to upgrade tax services. He noted that its subsidiary, "e-nable," possesses the qualified expertise required to drive the tax transformation toward a customer-centric culture.
This was highlighted during an open dialogue held by Ahmed Kouchouk, Minister of Finance, with the call center teams from the Egyptian Tax Authority, the Real Estate Tax Authority, and "e-nable."
During the meeting, Kouchouk emphasized that the Ministry of Finance is targeting a strong push toward a customer-centric service culture, coinciding with the implementation of the second package of tax facilities.
Addressing the call center personnel, Kouchouk stated:
"Make things easier for our partners—both individuals and companies. Help them benefit from tax and real estate facilities, ease the process as much as you can, and cooperate with tax authorities to resolve problems through practical and flexible solutions. Be courteous with investors and citizens; we work for them, and our goal is to serve them with excellence."
He added:
"Be more responsive and supportive of our clients by providing swift replies, accurate information, and the necessary technical support. Guide everyone inquiring about real estate tax application step-by-step so they can access the services they need electronically."
Furthermore, Kouchouk called on the workforce to utilize Artificial Intelligence (AI) technologies to simplify and streamline procedures for tax and real estate service recipients. He stressed the importance of conducting periodic analyses of customer inquiries, converting them into guidelines, and integrating them into tax awareness campaigns.
The Minister reiterated that development and improvement are continuous processes that begin and end with customers. He emphasized that every effort must be made to gain their trust and satisfaction through additional incentives and facilities, expressing his absolute confidence in the youth's ability to drive a positive transformation in the national tax landscape.