Amazon Now Launches in Egypt: Fresh Groceries and Household Essentials Delivered Within 20 minutes
Amazon Egypt announces the launch of Amazon Now, its fastest delivery service to date, delivering fresh groceries and household essentials to customers within 20 minutes in select areas across Cairo, Giza, Alexandria, and the North Coast. Amazon is operating micro-fulfillment centers across Egypt to enable faster deliveries from fresh fruits and vegetables to groceries, personal care, and electronics while reducing delivery distances and easing traffic congestion, with plans to expand to more areas across Egypt in the coming months. Amazon.eg customers pay a flat EGP 25 delivery fee, while Prime members enjoy free delivery on Amazon Now orders above EGP 150. Amazon Now reinforces Amazon’s commitment to meeting the evolving needs of customers across Egypt, giving them more ways to shop for the items they need quickly, with greater convenience, backed by the trusted Amazon shopping experience.
“Speed, selection, and value have always been at the heart of what we do for our customers,” said Omar Elsahy, Amazon Egypt General Manager. “Amazon Now brings these three pillars together in a new way, delivering the products Egyptian families need every day, from fresh groceries to consumer electronics, at great prices, right to their doorstep within minutes. By operating closer to our customers, we are able to achieve this speed, and this is just the beginning of making everyday shopping even more convenient and valuable.”
What can you order with Amazon Now?
Available daily, 24/7, Amazon Now ensures that household essentials are always within reach for customers, even on the busiest of days. From fresh fruits and vegetables to grocery items, electronics, beauty, personal care, fashion accessories, household items, kitchen appliances, and baby care — customers can access products they frequently need with ultra-fast delivery at great prices.
Amazon Now also carries a curated selection of products from local Egyptian brands and suppliers, supporting homegrown businesses while offering customers the quality and variety they trust.
Shady Shahin, Chief Executive Officer and Vice Chairman of Fresh Farm, said: “Being part of Amazon Now connects Fresh Farm to millions of customers who trust Amazon.eg for their everyday needs. For us, this isn’t just a new sales channel — it’s an opportunity to bring freshness and quality closer to Egyptian families, faster than ever. We are proud to be part of this journey with Amazon.”
Best Value with Prime
Available to all Amazon.eg customers, Prime members using the service can enjoy free shipping on Amazon Now orders above EGP 150. At EGP 29/month, Prime monthly membership pays for itself in under two orders, alongside fast, free delivery across all categories on Amazon.eg, year-round savings, access to exclusive deals and shopping events like Prime Day, plus award-winning entertainment on Prime Video, and more.
How does Amazon Now deliver within 20 minutes?
Amazon Now is made possible by strategically located micro-fulfillment centers — technology-enabled, operationally optimized facilities designed exclusively for ultra-fast deliveries. These centers position essential selection close to customer neighborhoods, utilizing advanced inventory systems that optimize product placement based on hyperlocal demand to maximize efficiency, speed, and safety. These centers combine Amazon’s operational expertise with proximity-based delivery, creating a seamless experience from order to doorstep within minutes. This approach reduces the distance delivery partners need to travel and enables faster delivery times for customers.
Supporting Egypt’s Digital Economy
Amazon Now operates through a Delivery Service Partner (DSP) model in Egypt, where delivery associates are employed by independent DSP businesses that manage all aspects of their operations. Safety is prioritized through comprehensive DSP vetting and safety standards, and DSPs are expected to ensure their delivery associates are equipped with appropriate safety gear and are compliant with these requirements. This infrastructure builds modern logistics capabilities, directly supporting Egypt Vision 2030’s digital transformation priorities.
Amazon Now is currently available to customers in select areas across Cairo, Giza, Alexandria, and the North Coast. To celebrate the launch, customers shopping on Amazon Now for the first time can enjoy 30% off their first three orders with a minimum order value of EGP 150. Existing Prime and non-Prime Amazon Now customers also benefit from ongoing savings: 10% off orders of EGP 250, 15% off orders of EGP 450, and 20% off orders of EGP 750. To check if Amazon Now delivers to your address, enter your address in the Amazon app or on amazon.eg. Customers can expect continued service enhancements as Amazon.eg makes shopping easier, faster, and more affordable across Egypt.
Beyond ultra-fast delivery, Prime members on Amazon.eg continue to benefit from same-day and next-day delivery across a wide and growing catalog of products — part of Amazon's ongoing investment in logistics infrastructure in Egypt to provide customers with the speed and selection they expect from their everyday shopping experience.