Money Fellows and Geidea Partner to Deliver Digital Savings Solutions to More Than 200,000 Merchants in Egypt
Egyptian fintech platform Money Fellows has entered into a strategic partnership with Geidea, one of the region’s leading digital payments and financial technology providers, to offer innovative digital savings solutions to more than 200,000 merchants across Geidea’s network in Egypt.
Under the agreement, eligible Geidea merchants will gain access to Money Fellows’ digital savings product, enabling them to invest surplus cash and earn daily Shariah-compliant returns while maintaining full liquidity through flexible withdrawals and redemptions whenever needed.
The initiative is designed to help merchants maximize the value of idle cash without disrupting their day-to-day business operations, while supporting smarter cash flow management and improving financial resilience.
The partnership follows the successful completion of pilot phases for the new service and reflects both companies’ commitment to expanding access to innovative financial products that support business growth and financial inclusion across Egypt.
Through the integration, merchants will be able to access digital savings products through a seamless user experience, allowing them to generate returns on excess liquidity while preserving the flexibility required to manage daily operating expenses.
The collaboration also aims to accelerate the adoption of digital financial solutions among small and medium-sized enterprises (SMEs) and merchants, helping transform unused cash balances into an additional source of income that supports business expansion.
Commenting on the partnership, Ayman El-Sawy, Founder and CEO of Money Fellows, said the agreement marks another milestone in the company’s mission to empower entrepreneurs and business owners with accessible and effective digital financial solutions.
“Our partnership with Geidea enables merchants to put their excess liquidity to work instead of leaving it idle,” El-Sawy said. “Through Money Fellows’ digital savings account, merchants can earn daily Shariah-compliant returns while retaining complete access to their funds whenever they need them.”
He added that efficient liquidity management has become one of the most important drivers of business sustainability and growth, making digital savings products an increasingly valuable financial planning tool for SMEs.
For his part, Ahmed Magdy, Chief Commercial Officer at Geidea Egypt, said the collaboration strengthens the value proposition offered to Geidea merchants by extending the company’s role beyond payment acceptance.
“Today, Geidea is more than a payment service provider—we are a strategic partner helping merchants manage their cash efficiently and maximize the value of their daily collections,” Magdy said. “Through our collaboration with Money Fellows, we look forward to enabling merchants to benefit from innovative digital savings solutions that support business growth.”
The companies said the partnership reinforces Egypt’s financial inclusion and digital transformation agenda by making advanced savings products more accessible to merchants and small businesses.
Founded in 2023, Money Fellows is the Middle East’s first Shariah-compliant digital platform offering AI-powered savings and investment products backed by real assets. Licensed by Egypt’s Financial Regulatory Authority (FRA), the company provides individuals and SMEs with digital investment opportunities across asset classes including real estate, precious metals, and fixed-income instruments.
Geidea, established in 2008 and headquartered in Riyadh, serves more than 650,000 merchants globally through its digital payments, smart point-of-sale, and business management solutions. The company operates across Saudi Arabia, the United Arab Emirates, and Egypt, and employs more than 2,300 people worldwide.