Madinet Masr Launches ”chüm COMMUNITIES” to Revolutionize Integrated Property and Community Management
In a major step toward vertical expansion, Madinet Masr has officially launched its newest subsidiary, chüm COMMUNITIES. This specialized platform is designed to provide integrated management solutions for both residential and commercial communities, elevating the post-delivery living experience across the company’s extensive real estate portfolio and beyond.
The launch aligns seamlessly with Madinet Masr’s broader strategy to build an all-encompassing economic ecosystem that covers the entire real estate development lifecycle—from initial construction to the long-term management of vibrant, sustainable communities. Moving beyond traditional facility management, chüm COMMUNITIES offers a comprehensive suite of services, including electrical and plumbing maintenance, cleaning, landscaping, security, hospitality, and premium transportation for residents.
"We believe that the true value of real estate begins after handover. Therefore, chüm COMMUNITIES was created to redefine the relationship between residents and their communities by delivering flexible, innovative solutions that prioritize quality of life," said Eng. Abdallah Sallam, Managing Director and CEO of Madinet Masr. He added that this launch reflects the company's commitment to creating specialized entities that drive sustainable growth and generate added value for both shareholders and customers.
Notably, the scope of chüm COMMUNITIES is not limited to Madinet Masr’s projects. The new subsidiary aims to forge strategic partnerships with other real estate developers—particularly small and medium-sized enterprises (SMEs)—offering them a professional, institutional alternative for managing their projects post-delivery without the need to build complex internal operations teams.