GB Corp CHRO George Sedky Announces EGP 5 Billion Automotive Plant in Sadat City to Localize Haval and Changan Production
George Sedky, Chief Human Resources Officer (CHRO) at GB Corp, announced that the company is preparing to inaugurate a new automotive manufacturing plant in Sadat City. Backed by an investment of EGP 5 billion, the strategic move aims to accelerate national industrial localization and increase domestic component sourcing, reducing the company's reliance on foreign imports.
Speaking on the sidelines of the L&D HUB 2026 Conference organized by The Trainer, Sedky stated that the new facility represents a monumental investment in Egypt's automotive sector. For the first time, the plant will assemble several vehicle models locally, directly aligned with the state's vision to deepen domestic manufacturing and technology transfer.
Sedky revealed that the high-capacity plant will manufacture models under global brands, including Haval and Changan. He emphasized that the upcoming phase will prioritize national production, workforce development, and organizational agility to boost Egypt's competitiveness as a regional manufacturing hub.
Furthermore, Sedky underscored that industrial expansion extends beyond physical assembly lines to human capital development. GB Corp is rolling out a comprehensive, enterprise-wide training program designed to equip employees with the skills needed to navigate a complex business environment marked by macroeconomic fluctuations, geopolitical shifts, and global supply chain disruptions.
"The ultimate corporate question today is no longer just about achieving growth, but how employees can innovate and remain productive amidst market uncertainties," Sedky noted, emphasizing that human adaptability is foundational to corporate sustainability.
To ensure long-term readiness, GB Corp continues to allocate substantial annual budgets to learning and development (L&D). Beyond upskilling its current workforce, the company actively grooms future technical talent through its dedicated technical school. Operated in collaboration with the Ministry of Education, the institution enrolls 500 to 600 students annually. Sedky concluded by noting that this educational initiative supports the broader Egyptian industrial ecosystem, supplying qualified technicians to both GB Corp and the wider market. This robust operational baseline supports GB Corp's expansive regional footprint, which spans Iraq, Jordan, the GCC, North Africa, and East Africa.