e& Egypt Launches World Cup 2026 Campaign Featuring Omar Marmoush to Rally Support Behind Egypt’s National Team
e& Egypt, the official sponsor and technology partner of Egypt’s national football team, has launched a new nationwide campaign titled “We Want More Than We Dream Of” in support of the Pharaohs’ journey toward the FIFA World Cup 2026.
The campaign marks a new chapter in the long-standing partnership between e& Egypt and the Egyptian Football Association, reflecting the company’s commitment to supporting national ambitions through technology, innovation, and community engagement.
As part of the initiative, Egyptian international star Omar Marmoush has been announced as the company’s official football ambassador, leading the campaign and serving as a symbol of ambition, perseverance, and international success.
The campaign highlights the strong connection between Egyptian fans and their national team, portraying Marmoush receiving messages of encouragement and support from across the country in a cinematic production designed to capture the passion and unity surrounding Egypt’s World Cup aspirations.
e& Egypt said the initiative reflects its belief in the power of sports to inspire communities, unite people around shared goals, and create positive social impact beyond the playing field.
Ahmed Embaby, Chief Brands, Communications and Sustainability Officer at e& Egypt, said the company’s sponsorship of the national team is part of a broader commitment to supporting institutions and achievements that enhance Egypt’s presence on the global stage.
“Technology and sports share a common purpose: inspiring people, connecting communities, empowering individuals, and creating opportunities for success,” Embaby said.
He added that through its partnership with the Egyptian Football Association and the launch of the new campaign, e& Egypt is placing its technological capabilities at the service of Egyptian fans and the national team as they prepare for one of the world’s biggest sporting events.
Embaby also welcomed Omar Marmoush as the newest member of the e& Egypt family, describing him as a role model for a new generation of Egyptian talents achieving success on the international stage.
As the official digital innovator and technology partner of Egypt’s national football teams, e& Egypt continues to support sports development initiatives aimed at empowering young talent and promoting excellence.
The company said the “We Want More Than We Dream Of” campaign embodies the determination, confidence, and collective ambition accompanying Egypt’s road to the FIFA World Cup 2026, while celebrating the unwavering support of millions of Egyptian fans for their national team.