Souhoola Partners with Sigma Fit to Offer Interest-Free Installment Plans for Up to Six Months
Egyptian consumer finance platform Souhoola announced a new partnership with Sigma Fit to provide customers with installment plans for fitness and sports equipment purchases for up to six months without interest.
The collaboration aims to expand access to flexible financing solutions while supporting growing consumer demand for health, fitness, and wellness products in the Egyptian market.
Under the agreement, customers will be able to purchase a wide range of products and services offered by Sigma Fit through easy installment plans facilitated by Souhoola, allowing consumers to spread payments over periods of up to six months without additional interest charges.
The partnership reflects the increasing expansion of buy now, pay later (BNPL) and consumer financing services across Egypt, as fintech companies continue introducing flexible payment options across multiple retail sectors.
Officials from both companies said the initiative is designed to simplify purchasing decisions and improve customer access to premium fitness products and training solutions without immediate financial pressure.
The move also comes amid rising interest in health and fitness activities in Egypt, with growing demand for gym memberships, home workout equipment, and wellness-related services.
Souhoola continues to strengthen its partnerships with retailers and service providers across different sectors as part of its strategy to expand digital consumer financing solutions and support financial inclusion.
Egypt’s consumer finance market has witnessed rapid growth over recent years, driven by increasing adoption of digital payment technologies, expanding fintech ecosystems, and changing consumer purchasing behavior.