DiDi Egypt Partners with Misr El Kheir Foundation to Support Eid Al-Adha Sacrifice Campaign
DiDi Egypt and Misr El Kheir Foundation have announced a new collaboration aimed at supporting the foundation’s annual “Sacrifice Sukuk” campaign during Eid Al-Adha, reinforcing both organizations’ commitment to social responsibility and community support initiatives.
As part of the partnership, DiDi Egypt will provide 10,000 ride discount codes for campaign volunteers, employees, donors, and contributors in recognition of their efforts in supporting the initiative.
The collaboration reflects a shared commitment by both sides to promote the values of solidarity, compassion, and giving associated with Eid Al-Adha, while helping extend support to families in need across Egypt.
Mohamed Helmy, External Affairs Director at DiDi Egypt, said the company is proud to cooperate with Misr El Kheir Foundation in an initiative that embodies the spirit of social solidarity during the Eid season.
“We hope this step contributes to supporting the experience of all campaign participants and facilitates their contribution to this important community initiative,” Helmy said.
Misr El Kheir Foundation has continued over the years to implement its annual “Sacrifice Sukuk” initiative, which aims to provide support to underprivileged families nationwide during Eid Al-Adha through an extensive operational and distribution network designed to ensure aid reaches the most deserving beneficiaries.
Amal Mabdy, Executive Director of Resource Development, Marketing, and Public Relations at Misr El Kheir Foundation, said the organization believes that every contribution, regardless of size, can create a meaningful impact on the lives of vulnerable families.
“Through impactful partnerships such as this, we can expand our outreach and support more beneficiaries across Egypt, reflecting the spirit of cooperation and generosity that characterizes Egyptian society,” Mabdy said.
The partnership comes as both organizations continue expanding their community engagement initiatives and supporting social development efforts across Egypt through collaborative programs with tangible social impact.