The conclusion of the activities of the diplomatic football tournament 2026 at Al Jazeera Club under the auspices of WE
The activities of the eighth edition of the 2026 Diplomatic Football Championship, which was hosted by Al Jazeera Sports Club from 1 to 16 May, under the auspices of the Telecom Egypt Company WE, concluded, amid a wide participation of embassies and diplomatic missions, along with an elite of Egyptian football stars and a number of international and diplomatic figures.
The tournament witnessed the presence of a number of Egyptian football legends, including Hazem Imam, Essam Al-Hadri, Hossam Ghali, Ahmed Hassan, Mohamed Zeidan, and Mohamed Fadl, which gave the event a distinctive sporting character that reflects its growing position in the sports and diplomatic arena. On the sidelines of the opening ceremony of the tournament, a special artistic evening was held by the international musician Omar Khairat and his band, to give the event a special festive atmosphere.
The final match brought together the France team, the holder of the title of the previous edition, and the team of the Embassy of the United States of America, where the meeting ended with the victory of the American team with a goal without reply, to be crowned with the title after a strong match that embodied the spirit of sportsmanship and rapprochement between peoples through football.
WE's sponsorship of the tournament comes within the framework of the company's keenness to strengthen its institutional presence and communicate with various segments of its customers, including diplomats, ambassadors and VIPs, as well as Al Jazeera Club members and the general public, while highlighting its latest digital services and exclusive products.
The tournament witnessed a wide visual presence of the WE GOLD brand, as it appeared on the shirts of the participating players who represented 30 embassies and diplomatic body, as well as the spread of the brand throughout the event, from the main entrance gates to the match stadiums and the backgrounds of press and media conferences, reflecting an organizational level that keeps pace with the importance of the tournament.
WE was also keen to provide an interactive experience for visitors through its pavilion in the "Center Court" area, which combined sports atmospheres and digital solutions, through interactive activities that included digital recording, predicting the results of matches, in addition to entertainment competitions, which allowed attendees to have a first-hand experience to learn about the company's services.
For his part, Mr. Mohamed Al Toni, Executive Vice President of Retail Commercial Affairs at Telecom Egypt, said: “We are proud to be present as an official telecommunications partner in this distinguished event at Al Jazeera Club. He added that WE's sponsorship of the diplomatic championship reflects our constant commitment to supporting activities that combine sports and communication with customers, and it is also the perfect opportunity to provide an exceptional technological and entertainment experience for attendees through our latest products through WE GOLD and WE Life packages that allow customers to enjoy watching the World Cup matches without consuming their landline internet package.