Raya Smart Buildings and Lars Developments Launch New “EDGE Innovation Center” Branch at Cove Mall in New Cairo
Raya Smart Buildings and Lars Developments announced the launch of a new branch of “EDGE Innovation Center” at Cove Mall in New Cairo, marking the third expansion for the brand following the recent opening of its second branch in Egypt’s New Administrative Capital.
The new launch comes as part of a strategic partnership between the two companies aimed at delivering a fully integrated smart workspace model within Lars Developments’ projects, combining advanced operational management, smart building technologies, and flexible work environments tailored to the evolving needs of businesses, entrepreneurs, and professionals.
Under the partnership, Raya Smart Buildings will oversee the management and operation of the new EDGE Innovation Center branch according to international standards in smart asset and facility management, supporting the project’s investment value while delivering a modern and technology-driven work environment.
The new branch builds on EDGE Innovation Center’s growing presence in Egypt’s smart workspace sector, offering a comprehensive experience that combines contemporary design, advanced technologies, and high-efficiency operational services.
The facility includes flexible office spaces, fully equipped meeting rooms, podcast studios, and dedicated event areas designed to support modern work models and evolving market demands.
Ahmed Ibrahim, CEO of Raya Smart Buildings, said the collaboration represents a new milestone in EDGE’s strategic expansion plans and reflects the company’s confidence in its partnership with Lars Developments.
“This project aims to deliver a smart and integrated work experience capable of supporting business growth while meeting the operational and technological requirements of modern companies,” Ibrahim stated.
He added that Raya Smart Buildings continues to focus on integrating technology with operational expertise to maximize efficiency and enhance user experiences across its managed projects.
For his part, Abdelrahman Goweish, CEO of Lars Developments, described the partnership as a strategic step aligned with the company’s vision of developing integrated real estate projects that go beyond construction to provide advanced operational experiences and long-term value for clients and investors.
“We believe introducing smart workspace concepts into our developments, such as Cove Mall in New Cairo, significantly enhances the project’s attractiveness and aligns with evolving market expectations,” Goweish said.
He added that Lars Developments remains focused on delivering projects distinguished by quality, innovation, strategic locations, and contemporary designs capable of meeting the needs of diverse customer segments.
Lars Developments is part of a larger group with decades of experience in contracting and infrastructure sectors and has been expanding its footprint in Egypt’s real estate market through modern residential and commercial developments.
Meanwhile, Raya Smart Buildings continues strengthening its position in the Egyptian and regional markets by providing integrated solutions for smart asset management and building operations, leveraging advanced smart building technologies to support sustainability and improve operational efficiency.
EDGE Innovation Center has emerged as one of the leading integrated workspace concepts in Egypt, offering flexible office solutions, operational services, and technical support aimed at helping startups, entrepreneurs, and companies scale and grow in professional business environments.
The opening of the New Cairo branch forms part of EDGE’s broader expansion strategy targeting key business and commercial destinations amid rising demand for flexible and smart workspaces that combine operational efficiency, flexibility, and premium service standards.
