Raya Smart Buildings and LARZ Developments Open New “EDGE Innovation Center” Branch in New Cairo
“Raya Smart Buildings” and “LARZ Developments” Announce the Opening of a New Branch of “EDGE Innovation Center” at Cove Mall in New Cairo
Following the opening of EDGE’s second branch in the New Administrative Capital just weeks ago, the company continues its expansion journey by launching its third branch at Cove Mall in New Cairo, in collaboration with LARZ Developments, one of the leading companies in Egypt’s real estate development sector.
This collaboration comes as part of a strategic partnership between both parties aimed at delivering an integrated model for smart workspaces within LARZ’s “Cove Mall” projects. Raya Smart Buildings will be responsible for managing and operating the space according to the latest international standards in asset management and smart building operations, enhancing the project’s investment value while providing a modern work environment that meets the needs of companies, entrepreneurs, and individuals.
The new branch represents an extension of EDGE’s success in delivering a fully integrated work experience that combines modern design, advanced technology, and highly efficient operational services. The branch offers flexible office spaces, meeting rooms, fully equipped podcast rooms, and dedicated event areas, supporting various modern work styles and keeping pace with market developments.
In this context, Mr. Ahmed Ibrahim, CEO of Raya Smart Buildings, stated: “This collaboration represents a new step in EDGE’s strategic expansion journey and reflects our confidence in partnering with LARZ Developments, a company with an ambitious vision and growing expertise in developing distinguished real estate projects. Through this project, we aim to provide a smart and integrated work experience that supports business growth and aligns with the needs of modern companies.”
He added: “At Raya Smart Buildings, we are committed to delivering innovative solutions in space management and operations by integrating technology with operational expertise, ensuring the highest levels of operational efficiency and enhancing the user experience within our projects.”
For his part, Mr. Abdelrahman Gowish, CEO of LARZ Developments, stated: “Our partnership with Raya Smart Buildings represents a strategic step within our plans to develop integrated projects that go beyond construction to provide an advanced operational experience that adds real value for clients and investors. We believe that introducing the concept of smart workspaces into our projects, such as Cove Mall in New Cairo, enhances the project’s attractiveness and keeps pace with modern market demands.”
He added: “At LARZ Developments, we strive to deliver projects distinguished by quality and innovation, with a focus on selecting strategic locations and modern designs that meet the needs of different customer segments, which perfectly complements Raya’s expertise in managing and operating smart buildings.”
LARZ Developments is part of a group with decades of experience in the contracting and infrastructure sector. The company seeks to strengthen its position in the Egyptian market by developing residential and commercial projects according to modern standards, with a focus on strategic locations and contemporary designs that meet customer needs.
Raya Smart Buildings continues to strengthen its presence in both the Egyptian and regional markets by providing integrated solutions for the management and operation of real estate assets, relying on the latest smart building technologies to support sustainability trends and improve operational efficiency.
EDGE Innovation Center is considered one of the leading models in the integrated workspace sector, offering a comprehensive experience that includes flexible office spaces, operational services, and technical support, enabling companies and entrepreneurs to benefit from a professional work environment that helps them grow and expand.
The opening of the new branch in New Cairo comes as part of EDGE’s ambitious expansion plan, which aims to establish a presence in the most prominent strategic areas and meet the growing demand for smart workspaces that combine flexibility, efficiency, and high-quality services.