stc Group Launches “pulse by solutions” as the New Brand Identity for Giza Systems
stc Group announced the official launch of “pulse by solutions” as the new brand identity for Giza Systems, in a strategic move aimed at strengthening integration across the Group’s digital ecosystem and expanding its regional presence.
The new identity represents the evolution of Giza Systems, founded in 1974 as a leading systems integrator, into “pulse by solutions,” reflecting a strategic transformation aligned with stc Group’s broader vision to unify digital capabilities under a more integrated operational structure.
As part of this transition, pulse by solutions will operate as a subsidiary of solutions by stc, the digital arm of stc Group, serving as a key enabler of advanced systems integration and digital transformation solutions across the region.
Commenting on the launch, Omer Alnomany said: “The rebrand to pulse by solutions marks an advanced stage of integration across the solutions ecosystem, aligned with our strategy to accelerate digital transformation. Bringing pulse’s expertise in IT and systems integration under one unified identity strengthens our competitiveness regionally and globally while accelerating value creation in line with stc Group’s strategic ambitions.”
Meanwhile, Ahmad Elharany stated that the new identity reflects the company’s transition from a strong regional legacy toward a broader international presence, emphasizing that operating under the stc Group ecosystem will enhance its ability to deliver large-scale strategic projects across the Middle East and Africa.
The transformation underscores the growing alignment between the companies operating under stc Group and reinforces the Group’s role as a leading enabler of digital transformation in the region, while supporting the objectives of Saudi Vision 2030.