A strategic partnership between Fawry and ValU to provide flexible payment and financing solutions on the MyFawry app
Fawry, a leading fintech company in Egypt, announced a strategic partnership with ValU, a leading financial technology company in Egypt. Under this partnership, ValU's services will be offered as a new, flexible payment and financing option on the MyFawry app. This collaboration reflects Fawry's commitment to its strategy of enabling innovative and flexible purchasing processes, supporting the modern electronic payment environment, and facilitating efficient and seamless access to digital services.
The partnership between Fawry and ValU aims to empower MyFawry app users to pay for any available service using a flexible installment plan, enhancing the customer experience and boosting their satisfaction with digital services. This collaboration represents a pivotal step for both parties, underscoring their commitment to providing integrated and innovative financial services that meet user expectations.
This move aligns with Fawry's ongoing commitment to expanding its digital financial services and providing diverse and secure payment solutions. Together, the two companies strive to support the digital payments ecosystem and promote financial inclusion by offering a comprehensive and reliable platform.
Commenting on this, Heba El-Awady, Head of Business at Fawry, stated: “Our partnership with ValU represents a crucial step in supporting the government’s efforts toward digital transformation and strengthening the electronic payments ecosystem in Egypt. We are committed to empowering users to access payment mechanisms that meet their daily needs easily and securely.”
She added: “Fawry continues to expand its strategic partnerships to deliver comprehensive digital experiences that combine technological innovation with advanced financial services, ensuring reliable and secure solutions for all customers.
Our collaboration with ValU, one of the region’s leading fintech companies, serves as a successful model for partnerships that combine technical expertise with smart finance, aiming to support customers and enhance Egypt’s position as a digital financial hub.”
Omar Abdelhady, Head of Development and Products at ValU, explained, “Our partnership with Fawry represents a significant step that reflects our ongoing commitment to digital transformation in Egypt, enabling customers to access flexible and secure financial solutions.
He emphasized that this collaboration aims to provide an innovative payment experience characterized by ease of use and flexible installment plans, helping customers better manage their purchases.
He also noted that this partnership exemplifies how seamless access across technological platforms can be coordinated with diverse financing programs, contributing to simplifying customers' daily lives and enhancing financial inclusion in the Egyptian market.”
This partnership paves the way for further strategic collaboration between the two companies in the fintech sector, supporting digital transformation efforts in Egypt. Fawry thus reaffirms its commitment to continuously expanding its digital financial services and partnerships to develop an integrated ecosystem that facilitates users' financial transactions by offering innovative and diverse methods, including online payments, digital wallets, and installment plans, thereby supporting the transition towards a cashless society in the Egyptian market.