beIN Media Group Rebrands Streaming Service to ”TOD by beIN” Ahead of FIFA World Cup 2026
beIN MEDIA GROUP has officially announced the strategic rebranding of its digital streaming platform to "TOD by beIN." This move is designed to unify the group’s digital identity under the globally recognized beIN brand while gearing up for the FIFA World Cup 2026, for which the platform will serve as the official digital broadcaster across the Middle East and North Africa (MENA).
Mohammad Al-Subaie, CEO of beIN MENA, emphasized that this transition marks a pivotal moment in the group’s digital growth. "Rebranding to 'TOD by beIN' aligns our streaming strategy with our global heritage, fostering innovation and elevating the viewing experience during a historic era for regional sports," Al-Subaie stated. The unified brand aims to solidify beIN’s position as the primary reference for premium sports and entertainment content in 24 countries.