Amira Masoud appointed Head of Sales at Rio Real Estate Investment Company
Amira Masoud, Head of Sales at Rio Real Estate Investment Company, revealed the outlines of her strategy for leading the company's sales operations in the coming phase. She emphasized that her plan focuses on maximizing the company's strong track record, expanding the marketing of completed projects, bringing in new sales talent, and strengthening marketing tools based on the "real product" rather than promises.
She explained that joining Rio Real Estate Investment Company is a significant step, especially since the company has successfully built a solid foundation of trust with clients since its establishment in 2020. This has been achieved through the consistent execution of successive projects, which has resulted in a strong reputation within the real estate market.
She added that Rio Real Estate Investment Company boasts a robust portfolio of six projects, including four completed projects with immediate handover, and two projects currently under construction. This gives the company a significant competitive advantage, particularly given the trend among a large segment of clients towards completed or near-completion projects.
She indicated that the company focuses on areas in East Cairo, particularly El Shorouk, New Cairo, and the New Administrative Capital, which are among the most sought-after areas by both local and Egyptian expatriate clients. She noted that the diverse range of products available in these areas allows the company to appeal to multiple customer segments.
She emphasized that the sales strategy relies on offering a variety of solutions tailored to customer needs. The company provides units with low down payments and extended payment plans of up to 8 and 10 years, in addition to ready or nearly ready units for clients seeking immediate occupancy, with shorter payment terms.
Regarding El Shorouk City, she explained that it represents a strong investment opportunity due to its high population density and relative lack of service projects. This has prompted the company to develop several shopping malls within the city. The company currently owns three malls that have been completed, with units delivered and operational.
She affirmed that having existing, operational projects on the ground provides clients with significant confidence and is one of the company's key strengths in the coming phase, especially given the strong competition from projects marketed only off-plan.
Regarding her vision for the market, she indicated that the current economic challenges do not hinder growth, but rather create new investment opportunities, stressing that real estate remains the safe haven compared to other savings vehicles, especially with the stability of the Egyptian market and its ability to attract investments from abroad.