Raya Holding and The TriFactory Partner to Launch ”Raya Rows”: A Strategic Investment in Egypt’s Sports Ecosystem
Raya Holding for Financial Investments has announced a strategic partnership with The TriFactory, Egypt’s leading sports event management company, to develop and popularize rowing across the nation. The collaboration marks the official launch of the “Raya Rows” initiative, which focuses on expanding access to Indoor Rowing and supporting professional athletes. By combining Raya’s investment prowess with The TriFactory’s community-building expertise, the initiative aims to create a sustainable platform for health, discipline, and competitive growth.
Ahmed Khalil, CEO of Raya Holding and a former rower himself, highlighted the personal and cultural significance of the move. "At Raya, we believe sports shape the values that define our future. Rowing, which engages 85% of the body's muscles, builds the resilience and focus necessary for personal and professional success," Khalil stated. The initiative will roll out a series of nationwide championships and events, positioning rowing—a sport with roots in Ancient Egyptian civilization—as a cornerstone of a modern, healthy lifestyle for the Egyptian community.