Mawashik Disrupts Egypt’s Livestock Market with New Digital Trading and Farm Management Platform
Mawashik, a pioneering digital platform, has officially launched Egypt’s first integrated e-marketplace for livestock trading and farm management. Designed to modernize the country’s animal wealth sector, the platform offers a comprehensive suite of tools that allow breeders to digitize veterinary records, monitor production cycles, and connect directly with feed suppliers and veterinarians. By moving away from traditional, fragmented trading methods, Mawashik aims to enhance pricing transparency and streamline the entire supply chain.
Mohamed Tarek, Chairman of Mawashik, highlighted that digitalization is key to reducing transaction costs and improving traceability in the sector. "Our platform creates a unified digital ecosystem that links breeders, suppliers, and consumers," Tarek stated. Beyond trading, Mawashik provides data-driven insights into feeding systems and market timing, empowering breeders to make informed production decisions. The launch comes at a time of growing interest in AgTech applications within Egypt, promising increased stability and productivity for the livestock industry in the medium term.