ruya Disrupts Islamic Finance with ”Mastercard Cash Back” Credit Card: A Digital-First Reward Model with 2% Instant Returns
ruya, the UAE’s pioneering digital Islamic bank, has officially launched the "ruya Mastercard Cash Back" credit card, designed to simplify financial rewards for the modern consumer. Setting a new benchmark for transparency, the card offers a flat 2% instant cash back on all purchases—including groceries, fuel, and online shopping—with the sole exception of government-related transactions.
What sets the ruya card apart is the elimination of the "minimum spend" barrier. Christoph Koster, CEO of ruya, highlighted the bank’s mission to empower families with ethical yet highly practical solutions. "We have removed the complexity from rewards, providing a transparent, Sharia-compliant way to gain real value from daily spending," Koster stated. Integrated fully within the ruya mobile app, the card allows users to track and redeem their accumulated cash back instantly against unbilled transactions, embodying ruya’s commitment to a seamless, "digital-first" banking experience.