Egypt’s FRA Launches Second Phase of National Insurance Awareness Campaign to Drive Financial Inclusion
The Financial Regulatory Authority (FRA), in collaboration with the Insurance Federation of Egypt (IFE) and the Policyholders’ Protection Fund, has officially inaugurated the second phase of its nationwide awareness campaign under the slogan “Secure First... Don’t Start from Zero.” This initiative aligns with Egypt Vision 2030, aiming to bolster the insurance sector’s contribution to the national GDP by embedding insurance as a strategic risk management tool for individuals and corporations alike.
Dr. Islam Azzam, Vice Chairman of the FRA, emphasized that this phase focuses on redefining the public’s perception of insurance, shifting it from a secondary service to a fundamental pillar of financial stability and savings protection. The campaign targets diverse societal segments, providing clarity on digital access to insurance products and promoting transparency regarding policyholders' rights. By fostering trust and awareness, the FRA seeks to mitigate future risks and ensure sustainable economic growth across the Egyptian market.