Pmaestro and Saudi Safari Group Launch EGP 2B Investment Platform to Bring Chuck E. Cheese to Egypt
Pmaestro has announced a strategic partnership with Saudi Arabia’s Safari Group, the regional franchise holder for Chuck E. Cheese, to establish a specialized investment and operational platform in Egypt. With an estimated initial investment of EGP 2 billion, the joint entity—CEC Egypt Holding—aims to capitalize on Egypt’s growing consumer demand and favorable demographic shifts. The project introduces a sophisticated investment structure combining direct foreign investment with Special Purpose Vehicles (SPVs), allowing regional funds and local investors to participate in high-yield service-sector assets.
Mohamed Mounir Al-Ahwal, Founder and CEO of Pmaestro, stated that the platform is designed to balance stable operational cash flows with long-term capital appreciation. "By integrating Saudi Arabia's successful regional expertise with our advanced operational structure, we are redefining family entertainment in Egypt through a sustainable and institutional model," Al-Ahwal noted. The initiative is expected to attract significant foreign direct investment (FDI) and support Egypt’s national goals of economic diversification and stimulating the entrepreneurship ecosystem.