From Branches to Bytes: Dr. Ahmed Maslouh Outlines the Future of Hybrid Banking at Egypt Career Summit
During a keynote session at the Egypt Career Summit hosted by the British University in Egypt (BUE), Fintech expert Dr. Ahmed Maslouh emphasized that while traditional branches remain relevant, the shift toward alternative digital channels has become an "inevitable necessity." Maslouh noted that modern consumer behavior is rapidly pivoting toward speed and convenience, driving a massive surge in the adoption of mobile banking, AI assistants, and integrated messaging platforms.
Dr. Maslouh highlighted the evolution of the Automated Teller Machine (ATM) into a "Hybrid Banking Hub." He explained that ATMs are no longer just for cash; they are evolving into Interactive Teller Machines (ITMs) that offer remote, real-time human interaction, effectively functioning as 24/7 mini-branches. He stressed that the success of this digital migration does not rely solely on infrastructure, but on the "Human Element"—the ultimate driver of innovation. According to Maslouh, the future of banking lies in the synergy between advanced technology and highly adaptable human talent.