Truecaller and Cloudcom Partner to Elevate Egyptian Business Communication with Business Chat
Truecaller has announced a strategic partnership with Cloudcom to expand the reach of Truecaller’s Business Chat solution across Egypt, enabling enterprises to move beyond traditional SMS and engage customers through secure, verified, and immersive rich-media conversations.
Priyam Bose, Global Head of GTM & Developer Products at Truecaller, said:
“Our partnership with Cloudcom marks a significant step forward in simplifying and elevating business communication for enterprises across Egypt. By overcoming the constraints of traditional channels, this collaboration has the potential to redefine the country’s digital engagement landscape. We remain deeply committed to strengthening this partnership as we scale, united by a shared purpose to deliver greater value and more meaningful experiences for our users.”
Shady Aziz, COO of Cloudcom, added:
“By integrating Truecaller Business Chat into our omnichannel platform, we are enabling brands to go beyond traditional SMS, delivering verified authentication, rich outbound notifications, and seamless customer engagement within a single unified journey. Together with Truecaller, we are evolving the digital communication strategy for enterprises in Egypt.”
Key Features of Truecaller Business Chat:
Verified Sender Identity: Every message carries the brand name, logo, and Green Verified Badge, reducing spam and ignored messages.
Rich Media Support: Businesses can share images, videos, invoices, boarding passes, and promotional content beyond the 160-character limit of SMS.
Actionable Connectivity: One-tap calls to action (CTAs) allow users to copy OTPs, track orders, and complete web check-ins effortlessly.
Priority Notifications: Time-sensitive messages like OTPs and flight information appear as “Sticky Notifications” at the top of the chat for instant access.
The solution supports the entire customer lifecycle, from secure OTP delivery to bill payments and interactive feedback collection. By combining Cloudcom’s market reach with Truecaller’s technology, enterprises in Egypt can deliver communication experiences that are more visible, trusted, and actionable.