Samsung Elevates Galaxy AI and Connected Ecosystem at MWC 2026
Samsung Electronics showcased its expanded presence at the Mobile World Congress (MWC 2026) in Barcelona, Spain, held from 2–5 March, following the success of its recent Galaxy Unpacked event. The company highlighted its Galaxy S26 series, advanced wearable devices, and its evolving Galaxy AI system, including AI agents that deliver highly personalized and seamless user experiences across Samsung’s connected ecosystem. Samsung also demonstrated AI-driven network solutions, underscoring its leadership across the entire connectivity landscape.
The Galaxy S26 series represents the third generation of Samsung smartphones featuring advanced AI capabilities. Combined with new innovations such as the Galaxy Buds4, Galaxy AI empowers mobile and wearable devices to anticipate user needs and streamline daily tasks.
TM Roh, President and Head of Samsung Electronics’ Device Experience Division, commented: “MWC 2026 provides an important platform to showcase the evolution and future direction of Galaxy AI. From the Galaxy S26 series to Galaxy XR and TriFold devices, we continue to advance mobile technology with a focus on enhancing the user experience across our innovative ecosystem.”
Key Galaxy S26 Features:
Privacy Display: The first-of-its-kind integrated technology allowing users to control screen content without affecting everyday viewing.
High-Performance Hardware:
Snapdragon 8 Elite Gen 5 processor delivers class-leading performance on Galaxy S26 Ultra.
Enhanced vapor chamber cooling ensures thermal stability for AI-intensive tasks.
Advanced Camera System:
Wide apertures for brighter, detailed low-light photography.
Nightography and Super Steady technologies for improved video clarity and stability.
Photo Assist and Creative Studio features enable intuitive image editing and artistic customization.
Proactive AI Experiences:
Now Nudge for real-time contextual suggestions.
Now Brief personalized summaries for schedules and reminders.
Circle to Search for rapid multi-point image exploration.
Enhanced Bixby AI agent with voice control and task automation.
Multiple AI agent options (Bixby, Gemini, Perplexity) to streamline everyday actions.
Expanding the Galaxy Ecosystem:
Samsung emphasized the seamless integration of Galaxy devices to enhance convenience, continuity, and personalization. Visitors explored Galaxy AI experiences through Galaxy Buds4, Galaxy Book6 Pro and Ultra, Galaxy Tab S11, and Galaxy Watch8, which provide interactive health and productivity insights.
Smart Infrastructure and Future Vision:
Samsung is extending AI agent technology to smart infrastructure and connected healthcare. Its AI-driven factory initiative aims to fully automate production globally by 2030, leveraging digital twins, real-time data analysis, and AI to improve quality control and operational flexibility.
Samsung also highlighted its connected healthcare vision following the Xealth acquisition in 2025, integrating health metrics within Galaxy AI for preventive, personalized care, and enabling clinicians to incorporate digital tools directly into hospital workflows.
Satellite Connectivity Expansion:
Samsung continues expanding satellite communication for select Galaxy devices, including Galaxy S26, in partnership with major network operators in North America, Europe, and Japan, ensuring connectivity in emergencies when traditional networks are unavailable.
AI-Powered Network Innovation:
Samsung presented its AI-driven network solutions, including CognitiV for automated network management and Agent Fabric technology to coordinate AI agents, enabling operators to optimize network planning, deployment, maintenance, and user experience.
Visitors experienced these innovations firsthand at the Galaxy Experience booth (Hall 3) and the business network booth (Hall 2, Platform 2M20) at MWC 2026.
About Samsung Electronics
Samsung Electronics is a global leader in technology innovation, delivering breakthroughs across smartphones, wearables, tablets, TVs, home appliances, memory, and network systems. With SmartThings and AI integration across products, Samsung offers a seamless, intelligent connected experience. For the latest news, visit news.samsung.com/mena.