Suez Canal Bank Launches “Sekket Rizq” Initiative to Empower Youth from Care Homes
Under the patronage of the Central Bank of Egypt, Suez Canal Bank has launched the “Sekket Rizq” initiative in partnership with Sonaa Al‑Kheir Foundation and Talabat Egypt, the leading technology platform for e-commerce in the Middle East and North Africa.
The initiative represents a strategic collaboration between the banking sector, private companies, and civil society institutions, and is implemented under the supervision of the Ministry of Social Solidarity Egypt.
The launch ceremony was attended by Maya Morsy, Minister of Social Solidarity, alongside Mostafa Zamzam, Chairman of the Board of Trustees of Sonaa Al-Kheir Foundation, Hany Abdel Fattah, CEO of the foundation, as well as representatives of partner organizations and development leaders.
The initiative aims to integrate 55 young men and women from care homes into the labor market by providing them with practical employment opportunities and the necessary tools to begin independent careers. Beneficiaries will receive transportation means such as motorcycles and bicycles funded by Suez Canal Bank, in addition to personal bank accounts that allow them to manage their income independently.
Job opportunities will also be provided through Talabat Egypt’s logistics partners, enabling participants to access stable employment opportunities.
The initiative reflects an integrated partnership model combining employment opportunities, production tools, and financial support to create sustainable social and economic impact. It also supports Egypt’s national strategy for social protection and youth empowerment under Egypt Vision 2030.
Minister Maya Morsy emphasized that empowering youth from care homes is a key priority for the ministry, noting that transitioning beneficiaries from protection and care to economic independence represents a critical step toward their full integration into society.
Meanwhile, Akef El‑Maghraby, CEO and Managing Director of Suez Canal Bank, stated that the “Sekket Rizq” initiative reflects the bank’s commitment to generating sustainable development impact and strengthening cooperation between the banking sector, private companies, and civil society to support national development goals and financial inclusion.
For her part, Nour El‑Zeny, Head of Financial Inclusion, Corporate Communication, and CSR at Suez Canal Bank, noted that the initiative is part of the bank’s corporate social responsibility strategy and aims to shift the focus from traditional support toward sustainable economic empowerment.
From Talabat Egypt, Hadeer Shalaby, Vice President and Managing Director, stated that the initiative reflects the company’s commitment to creating real economic opportunities for youth—particularly those from vulnerable groups—by combining employment opportunities, financial tools, and practical support to help them build stable futures.
