Egypt Real Estate Platform to Launch 10 New Digital Services to Regulate Market and Boost Investment
Egypt Real Estate Platform is preparing to roll out a comprehensive digital upgrade in April 2026, introducing 10 new services aimed at regulating the Egyptian property market, enhancing transparency, and strengthening the sector’s global competitiveness.
Ahmed El-Batrawy, CEO and Founder of the platform, said the upcoming update represents a major step toward building an integrated digital infrastructure capable of organizing the domestic real estate market, connecting it to international networks, and delivering advanced services to developers, brokers, investors, and buyers.
He noted that the update aligns with the state’s broader strategy to enhance market transparency, improve transaction efficiency, and support the export of Egyptian real estate in line with international standards - reinforcing the sector’s global positioning.
Smart Search and Property Exploration
The first of the 10 services focuses on advanced property search and exploration tools. The platform will introduce an intelligent search engine covering sale, rental, investment opportunities, and new developments, supported by interactive maps identifying property locations, nearby services, infrastructure, and public facilities.
Professional filters will enable users to refine searches by price, size, property type, finishing status, developer, and expected return on investment. The update will also provide virtual tours, high-resolution images, detailed floor plans, and neighborhood-level data including average prices, growth rates, and demand indicators to support informed investment decisions.
Additionally, the platform will introduce specialized educational programs for real estate marketers to enhance professional standards and credibility, alongside assigning unique identification numbers to each developer, broker, and property to ensure data protection and facilitate cross-border property marketing.
Market Valuation and Analytics
The second service centers on automated valuation and market analytics. The platform will deploy an intelligent system to estimate property values based on real market data, generate analytical reports on pricing trends, and track supply and demand indicators by area.
It will also offer comparable property analysis (comparables) to assist decision-making, along with comprehensive reports outlining expected returns from sale or rental scenarios.
Integrated Sales and Marketing Tools
The third service provides a fully integrated real estate marketing management system. Developers and approved brokers will be able to list and verify properties, launch digital promotional campaigns to increase reach, and integrate with marketing portals and digital advertising channels.
The system will centralize tour scheduling, booking management, and negotiation tracking, streamlining the sales process.
Buying and Investment Support
The fourth service introduces dedicated tools for buyers and investors, including direct linkage with accredited mortgage intermediaries, affordability calculators, installment plan simulations, and project comparison tools.
Foreign investors will also gain access to accurate legal and regulatory information to facilitate cross-border property transactions.
Rental and Asset Management
The fifth service enables comprehensive rental and property management, allowing users to process rental applications, verify tenant information, manage contracts digitally, and track payments. Performance reports for investment units will help developers and investors optimize returns.
Financing and Banking Integration
The sixth service offers integrated financing solutions through partnerships with banks and financial institutions. Users will be able to calculate mortgage eligibility, compare financing offers, and select suitable funding options directly through the platform.
Real Estate CRM System
The seventh service introduces a fully integrated Real Estate CRM system, enabling sales stage tracking, automated follow-ups and messaging, centralized deal and contract management, and detailed performance reports for marketers.
It also includes lead management tools, automatic distribution of leads, lead quality assessment, and smart mapping solutions such as heat maps to analyze demand zones and identify investment opportunities linked to infrastructure and government services.
International Integration and Property Export
The eighth service focuses on international connectivity and exporting Egyptian real estate through technical partnerships with global institutions such as CoreLogic.
This integration aims to connect Egyptian property data to international networks, showcase investment opportunities to overseas investors, and adopt unified global data standards to enhance transparency and credibility.
Artificial Intelligence-Driven Insights
The ninth service leverages artificial intelligence in search and analysis, incorporating intent-based smart search, personalized property recommendations, user behavior analysis, price trend forecasting, automated property classification, and an AI-powered assistant for instant customer support.
Unified MLS and Digital Governance
The tenth and final service establishes an integrated technological and regulatory framework, including a centralized database and a unified Multiple Listing Service (MLS) system to standardize property data.
The platform will also adopt advanced digital governance standards, strict regulatory compliance measures, and high-level cybersecurity protocols to safeguard user data and ensure operational integrity.
El-Batrawy concluded that the upcoming transformation marks a structural shift in the organization of Egypt’s real estate market, positioning the platform as a central digital gateway capable of enhancing transparency, attracting foreign investment, and aligning the sector with global best practices