TikTok Unveils The Discover List 2026, Celebrating 50 Global Creators Shaping Culture and Creativity
TikTok continues to bring creators from around the world together to redefine culture, inspire communities, and ignite discovery both on and beyond the platform. With a global community of more than one billion users, TikTok has become a destination for connection, shared passions, and the exploration of new ideas—proving every day that a single spark of creativity can unlock limitless possibilities, from trying a new recipe to discovering a new hobby.
Today, TikTok announces The Discover List 2026, a global showcase spotlighting 50 creators to watch across five key categories: Educators, Food Lovers, Icons, Innovators, and Trailblazers in Art and Music.
Creators featured on the list are united by their exceptional storytelling abilities and their talent for building engaged communities that foster curiosity, discovery, and meaningful connection. TikTok is proud to highlight two creators from the Middle East and North Africa this year: @ramysoli, recognized in the Food Lovers category for his distinctive storytelling that blends culture, flavor, and shared experiences; and @yasmeen_alshafai, featured among the Icons for her powerful cultural influence, ability to spark conversation, and authentic creative expression that inspires her community. Together, they exemplify the depth, originality, and global impact of emerging creative talent from the region.
This recognition reflects the rapid evolution of the creator ecosystem across the Middle East and North Africa, where creators are building highly engaged communities, shaping new cultural trends, and contributing to a growing era of digital entrepreneurship. The inclusion of MENA voices in The Discover List 2026 underscores the region’s rising global importance within the creative economy and highlights how local storytelling, cultural authenticity, and community-driven content can spark conversations beyond geographical borders.
Commenting on the announcement, James Stafford, Global Head of Content Operations at TikTok, said:
“At TikTok, we are proud to celebrate our inspiring global community of creators. Today, we are excited to unveil The Discover List 2026, featuring 50 creators to watch from around the world. From educators who inspire learning, to pioneers sharing their work with global audiences, the list serves as a platform for discovering new talent and celebrating originality and creativity.”
The 2026 list includes creators from the Middle East, Africa, Europe, Asia, Australia, and the Americas, reflecting the truly global nature of creativity on TikTok. The full Discover List 2026 is now available online.