QNB Group Appoints Football Star Achraf Hakimi as Brand Ambassador, Launches Ramadan Campaign
QNB Group announced the appointment of football star Achraf Hakimi as its new brand ambassador, marking the start of a strategic partnership and the launch of its Ramadan television advertisement titled “No Matter How Grown Up, The Ones We Cherish Most Are Priceless”.
The appointment symbolizes the collaboration between the leading Middle East and Africa bank with a strong global presence and a renowned athlete, sharing values such as excellence, perseverance, and international recognition. The partnership underscores QNB Group’s role as a trusted financial partner, enabling individuals, families, and businesses to create real value and achieve their financial goals across all stages of life.
Hakimi, born in Getafe, Spain, rose to prominence at Real Madrid, launching his professional career before excelling in Europe’s top leagues. He has since represented clubs such as Borussia Dortmund, Inter Milan, and Paris Saint-Germain, while playing a pivotal role in the Moroccan national team.
Hakimi’s journey from modest beginnings to global football stardom mirrors QNB Group’s evolution from a national financial institution to a leading banking group across the Middle East and Africa, with an international footprint built on continuous innovation and commitment to supporting the growth of the communities it serves.
First Initiative: Ramadan TV Advertisement
The new Ramadan advertisement tells an inspiring story of Hakimi’s football career, highlighting the special relationship with his mother, his main supporter and pillar of success. The campaign aligns with the spirit of the holy month and reinforces QNB’s position as a trusted financial partner whose success stems from its clients and its enduring relationships across generations.
Through this collaboration, QNB Group emphasizes its commitment to inspiring and supporting clients with innovative products and services.