e& Egypt Ramadan 2026 Ad Surpasses 32 Million Views in 24 Hours, Leads Telecom Sector
e& Egypt’s Ramadan 2026 advertising campaign has recorded exceptional early success, surpassing 32 million views on YouTube within the first 24 hours of its release. The milestone places the campaign at the top among telecom operators this season, making it one of the most widely viewed and engaged-with advertisements at the start of the holy month.
The company captured public attention from the very first hours of Ramadan with its annual campaign, unveiling a surprise duet titled “Men Alby” (“From My Heart”) that brought together Egyptian superstar Tamer Hosny and global music sensation Saint Levant. The collaboration reflects a strategic artistic direction that blends established stardom with rising international talent, underscoring the brand’s alignment with evolving global music trends while supporting cross-generational appeal.
The campaign revolves around the central theme: “Real joy is making someone else happy,” highlighting core Ramadan values such as generosity, togetherness, and spreading happiness. The song’s lyrics emphasize that the presence of loved ones remains the true source of joy, and that meaningful happiness stems from closeness and shared moments — a message that resonated strongly with audiences during the first days of Ramadan.
Known for delivering high-energy Ramadan hits, Tamer Hosny presented a more emotionally layered performance this year. The composition fused his signature classical Eastern melodies with Saint Levant’s distinctive lo-fi and hip-hop rhythms, creating a cross-cultural musical blend that bridges generations and geographies.
Among the campaign’s most talked-about scenes was a surprise moment featuring players from Al Ahly SC, who organized a heartfelt gesture for “Uncle Hareth,” a segment that quickly went viral across social media platforms and generated widespread audience engagement.
The advertisement also paid tribute to iconic Egyptian entertainer Nelly, whose historic Ramadan “Fawazeer” performances have long brought joy to Egyptian households. Additionally, viewers were moved by intimate appearances from Tamer Hosny’s family, including candid moments with his children that conveyed warmth and authenticity. One of the most emotionally powerful scenes featured his mother offering heartfelt prayers for his success — a symbolic affirmation of the campaign’s message that true support and family bonds are the foundation of lasting achievement.
On a parallel emotional note, Saint Levant appeared alongside his father in select scenes that underscored themes of family solidarity and parental support. The gesture reinforced e&’s 2026 brand philosophy: that real success is never achieved alone, but through the presence of those who stand beside us.
With record-breaking early viewership and strong social media traction, e& Egypt’s Ramadan 2026 campaign has positioned itself as a leading creative and commercial benchmark within Egypt’s highly competitive telecom advertising landscape this season.