Contact Financial Holding Strengthens Institutional Presence with Election of Sherif Bakir to Board of Egyptian Federation of Consumer Finance
In line with its leading role in advancing Egypt’s non-banking financial services sector—particularly consumer finance—Contact Financial Holding announced the election of Sherif Bakir, Group Chief Commercial Operations Officer, to the Board of Directors of the Egyptian Federation of Consumer Finance for its second term (2026–2030).
The appointment underscores the market confidence in Contact Financial Holding and reaffirms its prominent position within Egypt’s non-banking financial services landscape. It also highlights the Group’s ongoing contribution to the growth and development of the consumer finance sector, the promotion of industry best practices, and the advancement of financial inclusion and digital transformation in alignment with Egypt’s broader economic development agenda.
Sherif Bakir is among the distinguished executive leaders who recently joined Contact Financial Holding, bringing with him extensive professional experience and a proven track record across commercial operations. His expertise spans telecommunications, business development, marketing, retail, customer experience management, and strategic commercial operations at both executive and board levels. Prior to joining Contact, Bakir served as Chief Executive Officer and Board Member at a global company, where he played a pivotal role in driving measurable growth and enhancing operational efficiency.
Contact Financial Holding reaffirmed its commitment to serving as a key partner in shaping the future of Egypt’s non-banking financial services sector. The Group continues to play an active role in developing the consumer finance industry, fostering innovation, and expanding access to modern financial solutions supported by advanced digital systems.
The Egyptian Federation of Consumer Finance is a professional body comprising companies licensed to operate in consumer finance under the supervision of the Financial Regulatory Authority. The Federation aims to support and develop the sector, enhance cooperation among member companies, and promote professional standards that contribute to the sustainable growth of Egypt’s consumer finance market.