Rich Bake Appoints Teradix as Strategic Partner for End-to-End Digital Procurement Transformation
In a move highlighting the accelerating modernization of Egypt’s industrial sector, Rich Bake, one of the country’s largest bakery manufacturing groups, has named Teradix, a leading Egyptian SaaS provider of digital procurement and sourcing solutions, as its strategic partner for a multi-phase, long-term procurement transformation program.
The partnership expands an initial procurement digitization deployment into a comprehensive roadmap covering sourcing operations, supplier engagement, governance controls, and performance visibility across the organization. The program is designed to standardize workflows and enable faster, more transparent decision-making across procurement and cross-functional stakeholder teams.
The announcement comes as manufacturing enterprises across Egypt increasingly digitize core operational functions to enhance competitiveness, governance, and operational resilience.
Procurement Positioned as a Strategic Growth Lever
As Rich Bake continues to expand its manufacturing footprint and distribution capabilities, procurement has become a central driver of efficiency, cost discipline, and supply chain resilience.
“Rich Bake is going through a continuous growth and transformation journey,” said Gilbert Hobeika, CEO of Rich Bake. “To support that growth, we needed our internal systems — especially procurement — to evolve with the market. Partnering with Teradix enabled us to build transparency, speed, and structure into our sourcing activities in a way that directly supports our strategic objectives.”
Under the agreement, the transformation program will scale structured sourcing practices across business units and facilities, creating a unified operating model supported by digital tools and governance frameworks.
From Digitization to Operational Discipline
The initiative focuses on operational change rather than simple software deployment, aligning processes, controls, and collaboration models around a standardized sourcing framework.
Teradix will support Rich Bake across key procurement workflows, including RFQs, online and reverse auctions, structured supplier onboarding and engagement, and performance tracking through a unified digital platform. The approach is intended to ensure consistent execution across factories, procurement teams, and stakeholder groups.
“What we were looking for was not just automation, but transparency and control across every procurement step,” said Loaay Aly, Supply Chain Director at Rich Bake. “Teradix combined technology with hands-on support and change management, making it possible to manage complexity across multiple factories and stakeholders while maintaining speed and efficiency.”
Focus on Measurable Impact and Governance
Teradix stated that its delivery model centers on building scalable procurement operating practices through close collaboration with executive leadership, procurement, supply chain, and technical teams, with an emphasis on adoption, governance discipline, and measurable performance outcomes.
“Our goal is never to simply deploy a system,” said Khaled Aboshady, CEO of Teradix. “We partner with our clients across the full transformation journey — from people and processes to data and technology. With Rich Bake, we are building a long-term partnership that turns digital procurement into tangible, measurable business results.”
Program Scope and Expected Outcomes
Through the Teradix platform and transformation roadmap, Rich Bake aims to strengthen its sourcing organization by increasing transparency across supplier interactions, accelerating sourcing cycles through standardized workflows, and improving competitiveness in negotiated events, including reverse auctions.
The program also targets stronger performance visibility and savings tracking through structured reporting and audit-ready supplier participation models. In addition, it lays a scalable foundation for future capabilities such as AI-enabled supplier discovery and sourcing optimization.
Roadmap for Future Innovation
Future phases of the partnership may introduce advanced sourcing automation, AI-driven supplier discovery, surplus inventory monetization, and expanded supplier collaboration frameworks.
The roadmap aligns with Teradix’s broader strategy to deliver locally developed, globally competitive procurement technology tailored to enterprise requirements in Egypt and the wider region, supporting the continued evolution of digitally enabled industrial operations.