Banque Misr Launches Ramadan 2026 Campaign, Tops X (Twitter) and Anghami Charts with “I’ll Come to You Every Time… Here’s Egypt”
Banque Misr has kicked off its Ramadan 2026 advertising campaign under the slogan “I’ll Come to You Every Time… Here’s Egypt,” becoming one of the first institutions to launch its campaign for the holy month and reaffirming its leadership and strong presence in the Ramadan marketing scene year after year.
Within the first few days, the campaign achieved remarkable engagement across digital platforms, recording over 500,000 likes and more than 100,000 shares and comments, reflecting the wide public interaction and reach. Additionally, the campaign garnered over one million streams on music platforms including Anghami, Spotify, and SoundCloud.
The campaign featured a heartfelt artistic collaboration between Mahmoud El Essaily and Bahaa Sultan, enhancing the emotional impact of the advertisement. Banque Misr employees also participated, highlighting their role as integral members of society who contribute to and are influenced by their communities, demonstrating the bank’s commitment to social responsibility.
The campaign communicated inclusive human and national values, emphasizing social integration by including persons with disabilities, highlighting accessible banking services, and promoting broader societal messages such as animal welfare. At its core, the campaign reinforced national pride and belonging, reminding audiences that Egypt is always present in their hearts, with Banque Misr being part of every Egyptian’s story.
Results from the first week confirmed Banque Misr’s digital leadership, ranking first on X (formerly Twitter), topping Anghami charts for most-streamed Egyptian and Arabic songs, and achieving the number one position in Egyptian music on the platform.